Mark Underwood: Graphic Designer in Middle River, MD

Mark Underwood

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Graphic Designer
Middle River | United States
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Work experience
Image Freelance

Freelance

Graphic Designer | 01/2004 - Current

• Designed book covers for local author John Hoffert’s series of political intrigue novels. • Increased awareness and attendance at DJ friend’s gigs by designing series of handouts. • Produced CD covers for friends’ commemorative wedding albums. • Brightened the homepage of a customer’s summer landscaping business with colorful banner.
Image Media Innovations

Media Innovations

Graphic Designer | 01/2018 - 05/2019

Startup company SMS Productions and business partners set up focusing on a new app to add a new layer of personalization to mailers and emails. • Designed business cards, letterhead, and forms to maintain company identity across all documentation. • Collaborated with sales team and fellow artist to plan folder and inserts to successfully market the new company to existing and new clients. • Aided fellow artist with photography and image adjustments for creation of marketing materials. • Prepared templates and PowerPoint images for sales team's demonstrations to clients.
Image SMS Productions, Inc

SMS Productions, Inc

Graphic Designer | 07/1999 - 05/2019

Direct mail company specializing in advertising for automotive dealerships. • Designed all marketing materials in various layouts for clients, increasing their revenue through improved customer retention. • Cut production times in half by designing reusable templates for clients' monthly mailers in advance. • Enhanced client photos in Photoshop. • Consistently met or exceeded client expectations, ensuring their loyalty for up to 20 years. • Became Mercedes-Benz of Arlington's preferred designer for over 10 years due to high client satisfaction. • Juggled multiple projects at a time, adjusting priorities to meet tight deadlines. • Communicated with clients throughout the review process to determine what adjustments can be made to best suit their needs. • Maintained stock art library, purchasing new art when necessary to obtain fresh, seasonally relevant artwork for clients' mailers. • Added variable information to create a personalized experience for clients' customers. • Prepared jobs for both digital or offset printing.
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