Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Fortunately my 18+ year career exposed me to the inner workings of top corporations. Many times the objectivity of marketing metrics has humbled me. Other times, senior managements’ inability to listen to voice of their customers has stupefied me. From these experiences, I am better suited to help optimize marketing channels to be positioned for exponential growth.

Lazydays RV is the world's largest RV dealership and the industry market leader. With over 600 employees in only two locations, annual sales exceed $500 million and projected to reach near $600 million this year alone. 

SHOP.COM + Market America is a top 60 Internet Retailer and Global Direct Ecommerce leader with over $600 million annual sales, 15 websites, 3 million customers and 180,000 independent distributors in 7 countries. We moved from 70 to 57 on the Internet Retailer Top 500 E-commerce companies and were the #1 fastest growing M-Commerce site.

• Digital (social), website and mobile marketing leadership 
• Mentor and motivation staff and agencies 
• Create marketing vision, strategy and roadmaps 
• Collaborate with cross functional teams (Executive, IT, Sales, CS and Marketing) 
• Oversee paid search, SEO, email, social media, display ads and retargeting efforts 
• Provide customer insight and data segmentation 
• Oversee web merchandizing for 80 brands 
• Work with external agencies and freelancers to accomplishment company goals 
• Lead customer acquisition and retention efforts 
• Oversee CX, UI, metric reports, A/B testing and customer feedback 
• Report on KPIs for website and sales performance to sr. management 
• Oversee creative direction and brand guidelines 
• Manage a team of designers and developers 
• Manage digital marketing budget allocation and reporting

Director, Digital Marketing and Creative

• Global digital (social), print, ecommerce, website and mobile marketing leadership 
• Mentor and motivation staff of 60+ and in-house agency 
• Lead marketing initiatives across owned, earned and paid media 
• Oversee global corporate branding and marketing to over 3 million customers and 180,000 
distributors in US, Canada, Mexico, UK, Australia, Hong Kong and Taiwan 
• Drive B2B and B2C customer acquisition through multi-channels (digital and traditional) 
• Coordinate public relations and celebrity marketing efforts 
• Direct and coaches 60 staff members (Marketing and Creative) 
• Manage all corporate marketing communications and branding strategies 
• Create marketing campaigns to effectively promote brands, categorie, and products 
• Collaborate with brand managers, technology group and creative department to build 
strategic creative briefs and marketing plans 
• Create and maintain global marketing plans and calendars 
• Manage cross functional teams including product manager

Director of Marketing

•  Develop and execute targeted healthcare branding, patient acquisition & ecommerce  
   marketing campaigns
•  Launched new pharma products and services using a physician network
•  Collaborate with design team to develop creative test strategies for both online 
   and offline direct marketing programs
•  Collect and analyze campaign data to assess effectiveness and recommend adjustments
•  Maintain marketing budgets and negotiate cost of goods with vendors
•  Handle vendor relationships for online professional databases, email 
   databases, email broadcast services, direct mail, printing, graphic design and more
•  Generate weekly forecasts and track KPI performance and success metrics of 
   online and direct marketing campaigns
•  In-charge of large Pharma Accounts such as Boston Scientific, Amgen, 
   Genentech, Pfizer, Covidien, Healthnet, Roche and more

Sr. Exec VP Direct Marketing

Find out detailed information about mark ward,  in greensboro, CA

mark ward: in greensboro, CA

mark ward

santa monica college

ucla