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Art Director / Creative Director

Creative & Design

Creative professional with 20 years of experience focusing on Creative Direction, Design Direction, & Art Direction with a focus on brand and product marketing. 

markwinn.com

+ Clients include: W.L. Gore & Associates, GORE-TEX / Gorewear, Vans Shoes, Sitka Apparel, Outside Inc., Keen Footwear, Fender Guitar, Olukai, Backcountry.com, US Postal Service, etc. 
+ Responsibilities include: brand naming, brand strategy, creative direction, art direction, design direction, photography direction, product direction, and concept presentation.
+ Worked alongside brand strategists to develop new brands to exploit key industry opportunities.
+ Revamp existing brand style guides and creative execution based on new brand strategies to address market & category evolution.
+ Branding and collateral design direction for emerging and startup brands. 
+ Digital design strategy to move clients toward direct to consumer model and away from reliance on external retailers.
+ Present stages of creative development to the client in ways that both inform and inspire.
+ Preparations and handoff of materials to client to ensure future success of creative executions.


+ Successful creation, launch, and implementation of revamped brand guidelines as full overhaul of visual messaging systems over multiple phases.
+ Responsible for holistic brand, new product, and seasonal sales campaign creative. 
+ Ran day-to-day creative team efforts including 6-7 designers, 3-4 free-lancers, and various agencies.
+ Launched Cricut Joy® new product with first fully considered omni-channel platform campaign in brand history.
+ Updated package design system to elevates and delineates product lines and separates Cricut from competitors.
+ Led team into remote working environment during global health situation and maintained morale levels.
+ Mentored design team through critical career steps and preparation.

Sr. Art Director

+ Client list includes: U.S. Postal Service, SAIC, PhRMA.org, Cisco Systems, Corning Glass, and Fair.com. 
+ Successfully launched unique digital and print marketing and product experiences within specialized cross-functional teams.
+ Collaborated with senior level creative teams to plan, strategize, and create concepts to meet client business objectives.
+ Engaged with clients to pitch and present campaign strategies and solutions. 
+ Collaborated with cross-functional agency partners to incorporate new concepts and technologies to add value to client initiatives.
+ Led design and direction for projects that both attracted new business and extended business with current clients.


Sr. Creative (Art Directory / Design Director)

+ Oversaw all creative projects and strategies to ensure that all materials aligned with greater brand initiatives.
+ Developed brand strategy, style guide, and playbook documents as the foundation for long-term creative decision making.
+ Assumed responsibility of overall quality of brand messaging and design for Competitivecyclist.com.
+ Built and managed a team of designers, copywriters, photographers, and videographers, with experiences, strengths, and personalities.
+ Identified key seasonal checkpoints as opportunities to broadcast brand cultures to specialized groups of consumers.
+ Created visual systems and assets for In-house apparel and accessories brands.

+ Led and motivated a global team of internal and external creatives to concept, create, and deliver brand communications.
+ Responsible for the integrity of brand campaign materials and elements across multichannel marketing and product platforms. 
+ Successfully launched 10-12 quarterly product focused campaigns and 1-2 overarching brand campaigns per year.
+ Worked with global and regional athletes, influencers, and artists to create tailored content for both brand and personal initiatives.
+ Drove the look and feel of the global rebrand of DC Shoes in 2006, positioning the brand at a more premium level for longer term goals.
+ Directed and managed asset creation and gathering for daily and weekly categorical 
social media broadcasts.
+ Partnered with product management and design teams to concepting products that aligned and strengthened brand direction.  
+ Assumed role as interim Creative Director in 2016, reporting directly to the CEO.

Global Art Director

Find out detailed information about Mark Winn, Art Director / Creative Director in Salt Lake City, UT

Mark Winn: Art Director / Creative Director in Salt Lake City, UT

Mark Winn