Mark Winn: Art Director / Creative Director in Salt Lake City, UT

+ Clients include: W.L. Gore & Associates, GORE-TEX / Gorewear, Vans Shoes, Sitka Apparel, Outside Inc., Keen Footwear, Fender Guitar, Olukai, Backcountry.com, US Postal Service, etc. + Responsibilities include: brand naming, brand strategy, creative direction, art direction, design direction, photography direction, product direction, and concept presentation. + Worked alongside brand strategists to develop new brands to exploit key industry opportunities. + Revamp existing brand style guides and creative execution based on new brand strategies to address market & category evolution. + Branding and collateral design direction for emerging and startup brands. + Digital design strategy to move clients toward direct to consumer model and away from reliance on external retailers. + Present stages of creative development to the client in ways that both inform and inspire. + Preparations and handoff of materials to client to ensure future success of creative executions.

+ Successful creation, launch, and implementation of revamped brand guidelines as full overhaul of visual messaging systems over multiple phases. + Responsible for holistic brand, new product, and seasonal sales campaign creative. + Ran day-to-day creative team efforts including 6-7 designers, 3-4 free-lancers, and various agencies. + Launched Cricut Joy® new product with first fully considered omni-channel platform campaign in brand history. + Updated package design system to elevates and delineates product lines and separates Cricut from competitors. + Led team into remote working environment during global health situation and maintained morale levels. + Mentored design team through critical career steps and preparation.

+ Client list includes: U.S. Postal Service, SAIC, PhRMA.org, Cisco Systems, Corning Glass, and Fair.com. + Successfully launched unique digital and print marketing and product experiences within specialized cross-functional teams. + Collaborated with senior level creative teams to plan, strategize, and create concepts to meet client business objectives. + Engaged with clients to pitch and present campaign strategies and solutions. + Collaborated with cross-functional agency partners to incorporate new concepts and technologies to add value to client initiatives. + Led design and direction for projects that both attracted new business and extended business with current clients.