Martha Bernstein: Account Executive in Rapid City, MI

* Takes the lead on day to day client interactions, managing and overseeing all customer service inquiries. * Has an in-depth understanding of the client’s objectives, brand, and products in order to provide effective advice toward the creation of successful promotional activities and strategies. * Responsible for providing creative and marketing services for a variety of clients. * Coordinates vendors for printing, copywriting, web design, media, trade shows and other services. * Fulfills customer orders and responsible for inventory management when needed. * Assists in leveraging data and analytics in brand partnerships to drive marketing, sales and strategic initiatives. Generated a 40% increase in sales within the first 6 months. * Focuses on maximizing existing programs and developing new business opportunities for the client or product. New business development increased 27% from launch of product within 2 months. * Supports the team with quarterly business reviews, presentations, media plan execution, product line management, white space market research, the go to market process, and creative collateral.

*Coordinate, organize, and facilitate with the PLM in all aspects of managing Eagle Creek product categories *Responsible for monitoring the creation and development of a product *Analyzes sales and market data to develop merchandising plans by distribution channel and key accounts *Support and oversee in-line product assortment as well as SMU’s and quick strikes for all key accounts *Maintain the seasonal line lists, visual line plans (VLPs) and product reference charts (PRCs) *Gather competitive data and creating reports using consumer insight research from NPD and WGSN *Provide timely and accurate features and benefits (FABs) information in coordination with Design & Product Brand Manager for newly developed products to the Marketing team *Monitor the go-to-market calendar and support preparations for major meetings *Collaborate with Sales and Marketing to create merchandising tools for key accounts and new channels *Provide product solutions based on feedback and performance *Determine pricing in order to achieve category margin targets and maintain competitive positioning *Initiates seasonal process to compile information and feedback to inform future shape of line *Tracks success and failure of EC's product in the marketplace *Determines reasons for product performance in order to support annual and seasonal product plans *Recommend existing and new category growth opportunities *Provides product solutions based on feedback and performance *Manages every SKU to determine the introduction and exit strategies and decisions for all products *Develops and maintains key account relationship to obtain critical and competitive market intelligence and subsequently communicates to key internal stakeholders including Ops, Marketing and Design & Development teams

* Responsible for purchasing and production activities supporting Electric's eyewear and apparel categories. * Coordinating eyewear and apparel line information, ensuring all development details translate to clear supplier specifications and purchasing instructions. * Maintaining Full Circle to support eyewear and apparel production activities, for example creating the BOM, style number, description, images and maintaining updates. * Ensuring product lines are brought to market in a timely and profitable manner. * Support product commercialization activities. * Communicate status and updates; work closely with members of the Product, Finance, Operations, and Sales teams. * Working closely with the Ecommerce team to update product images and descriptions in Full Circle and Magento. * Supporting regulatory compliance activities, managing eyewear and apparel packaging programs, tracking and documenting samples from inception to design (Photo & SMS), and organizing the intake of all samples company wide. * Workingcloselywithappareldistributors,specifically off the shelf blanks and eye wear distributors, to ensure we had the new season rainbow line available in the office for new season design. * Ensure quality and committed delivery of external manufacturing/art applications. * Responsible for the retail store at the HQ: sales representative, inventory management, customer service rep, display and floorplan design, assortment planner, and lead merchandiser. Increasing company revenue by 42% category specific.

*Analyze consumer buying patterns and predicting future trends *Review performance indicators, e.g. sales and discount levels *Manage plans for stock levels *React to changes in demand and logistics *Meet suppliers and negotation terms of contract *Mantain relationships with existing suppliers and sourcing new suppliers for future products *Attend trade shows, to select and assemble a new collection of products *Seek merchandise feedback from customers *Manage timely entry and maintenance of purchase orders and final orders *Support ATS orders, order deadlines, and constant product fill *Managing all vendor relations, and oversee the buying aspects of the stores for mens and women's *Daily office operations; efficient in retail pro, Microsoft word, excel, and outlook *Creating and maintaining an online store; including design, product description and images