Writer, Marketing Copy Contract Roles

Marketing & Sales

San Jose, California
January 2018 to April 2019 (remote and on-site, contract account)
• Land > 200 press mentions for ground zero to launch campaign. Direct ongoing strategic public relations efforts and 2 international roll-outs to Europe and Asia markets, gain > 300 press mentions per market. Coordinate, book media and vendor meetings at trade shows and events.
• Earn > 1,000 social mentions in first 9 months; 85% editorial reportage for product review program.
• With CEO and VP, develop messaging, FAQs, talking points, product copy. Oversee content review and approval dev between executive, partner, analyst, customer support, affiliate, outsourced teams.
• Produce 95% of digital content: website, UI / UX, eCommerce, Amazon, chat help, online adverts.
• On-ramp / train social media spokespersons and affiliate sales partners. Negotiate product partnership with BBC, No Barriers, Capital One, Portugal music, Fstoppers Create. Build alliance program.
• Oversee social media and web teams' online reputation management tasks.
• Write user /tech reviewers procedures, product sheets, FAQs, sales and marketing collateral, case studies, bios; media press kits, social media posts, media outreach, exec presentations.
• Set-up and monitor for ongoing improvement: LinkedIn, Facebook, Instagram Business pages.

Oversee content review and approval dev between executive

Find out detailed information about Martha Blanchfield, Writer, Marketing Copy Contract Roles in San Francisco Bay Area, CA

Martha Blanchfield: Writer, Marketing Copy Contract Roles in San Francisco Bay Area, CA

Martha Blanchfield

Training Program Lead / Developer