Senior Marketing Manager, Retention & Loyalty

Marketing & Sales

• Own marketing calendar for Retention & Loyalty team for direct to consumer insurance agency, Eversurance.
• Primarily work in Salesforce Marketing Cloud to create content, complete sends, and analyze consumer journey data.
• Manage projects from inception to execution, coordinating with data and analysts and engineers to ensure systems are working properly.
• Plan and implement integrated marketing plan to support Retention & Loyalty team with both email and SMS.
• Lead consumer insight user interviews via UserTesting.com

• Execute analysis using Python, SQL, and tableau for Email communications to users.
• Built and launched Email creatives both for strategic projects and for day to day sends.
• Pivoted role to focus on Consumer Engagement, connecting communication across SMS, Calls, and Emails.
• Heavy focus on communicating and documenting next steps for Consumer Engagement project plan.
• Fully evolved role into Marketing Communications within the Consumer Engagement function - focusing on the shopping journey and communication vehicles at each consumer touchpoint.

Performance Marketing Manager, Email Remarketing

• Evolved responsibility across all eComm bookings for Consumer and B2B SKUs.
• Drove significant increases in conversion and bookings through A/B testing and optimization.
• Heavy focus on communicating and documenting key learnings, test findings, and best practices.
• Coordinate with Sales, Marketing, Commerce, and BU stakeholders in order to drive a methodical and effective eCommerce channel bookings forecast.

Senior Product Owner, Web & eCommerce

• Ownership over LastPass eCommerce performance data, results, insights and recommendations to improve performance across the Consumer eComm funnel.
• Prioritization of web initiatives aligned to overall BU priorities to optimize site experience for online conversion and acquisition of MQLs for Touch channel.
• Recommend potential opportunities to mitigate risks and address performance topics focusing on setting and hitting forecast targets.
• Coordinate directly with Front End and Backend engineers through Agile scrum practices.

Associate Product Owner, Web & eCommerce

- Boston, MA
• Responsible for overseeing full catalog projects affecting both the front end and back end structure of product classes.
• Coordinate with cross functional stakeholders including SEO and Paid Search Marketing, Product Addition, Merchandising Operations, and Engineering in order to see project implementation from start to finish.
• Continue to be key partner in optimizing department's analytical toolset.

Site Merchandising Program Manager

- Boston, MA
• Drove department's use of analytical tools, leading department-wide trainings and ensuing associates integrate data analysis
• in day to day work.
• Built Renovation department experience on AllModern.com from the ground up, creating a dual shopping experience to
• either shop by department or shop by room to be renovated.
• Communicated site performance to internal stakeholders, highlighting opportunity areas and evaluating the business impact
• of suggested projects.
• Responsible for managing one associate on BirchLane.com.
• Planned and delegated execution for site structure overhaul for all the categories on BirchLane.com in order to support an additional 30k SKUs and search enhancements.

Senior Site Merchandising Associate

- Boston, MA
• Oversaw core group of classes focusing on increasing conversion and minimizing exit rate.
• Created category landing pages to improve shopability, user experience, ease of navigation and drive core KPIs.
• Created bi-weekly data analytical reports from which created projects to better the health and performance of classes.
• Worked cross-functionally with account managers, buyers, creative, operations, and analytics teams.

Site Merchandising Associate

• Created weekly trend reports of the market and competitor landscape.
• Managed in-house samples, communicating with sales team and other sectors of the business for samples needs.
• Presented new products and business ideas to retail buyers as well as global teams.
• Took part in business planning with marketing and design, providing an understanding of product collection and helped choose product line for future seasons.
• Allocated buy with outside vendor in order to supply events with branded accessories in a retail space to help generate brand awareness and interest.

US Merchandising Apprentice

• Managed in-house samples for structured wovens.
• Communicated with vendors and other areas of the company to keep up to date log of samples.
• Analyzed weekly sales and participated in weekly and monthly business meetings discussing present business endeavors and
• how to move it forward.
• Assisted with finalization of the winter clothing line, choosing which pieces would best fit the brand image and drive sales.

Buying Intern

New York
• Responsible for tracking all sample products sent out.
• Worked closely with Public Relations director as well as designers and sales teams.
• Coordinated and oversaw apparel fitting for celebrity asset.

Public Relations Intern

Find out detailed information about mary arnstein, Senior Marketing Manager, Retention & Loyalty in Dorchester, MA

mary arnstein: Senior Marketing Manager, Retention & Loyalty in Dorchester, MA

mary arnstein