Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

 I have had the honor over the past 10 years to work within the travel industry, where I was able to develop and execute successful marketing campaigns with a focus on the consumer, the market, and loyalty – culminating in successful and impactful results.

I have a strong diverse background, which includes includes 10 years of marketing and sales expertise in the hospitality industry and 11 years in the legal industry.  My successful career in the legal industry, with a pivot to marketing and communications, set the foundation for my focus on the consumer lifecycle and journey.

I am a passionate, results-driven, and forward thinking marketing professional.  My focus on brands and the consumer experience allows me to successfully create and execute key initiatives to drive top-line revenue.  My strong background in communications is a key driver in my ability to build and maintain stakeholder relationships.  This enthusiasm, passion, and skill-set flow over to the internal organization, where my ability to lead, inspire, and connect with colleagues and cross-functional partners to grow and change processes and procedures.  Together my organization and communication skills allow me to thrive and excel in a fast pace work environment.

Specialties: 
• Expertise in remote workforce
• Emotional Intelligence
• Empathy
• Brand strategy/awareness
• Team leadership + Training/On-Boarding
• Leading strategic photo sessions
• Mentoring
• Loyalty marketing
• Promotional campaign execution and management
• Project management
• SEO
• Website merchandising
• Client customer service
• Marketing budget maintenance
• Digital + Paid media
• Social media
• Copy-writing + content creation
• Presentation creation and delivery
• Ownership/management relations
• Photo shoots
• Salesforce 

• Manage annual marketing budgets (combined budget of $1M++) for a diverse portfolio of high-profile hotels and resorts in in Northern California and Seattle to align with the unique business needs of each individual hotel
• Integral in navigating Starwood hotels through integration after Marriott International acquisition
• Project Management to ensure on time completion of hotel projects to meet business goals and initiatives
• Utilize communication and people management skills to develop strategic partnerships
•	Managed annual marketing budgets (combined budget of $1.5M++) for a diverse portfolio of high-profile hotels and resorts in in Northern California and Seattle to align with business goals
•	Collaborated with cross-functional teams for alignment on priorities and needs to ensure portfolio achieved business goals
•	Actively led work groups to identify opportunities and solutions for internal process improvement, cross-functional collaboration, expanded marketing services, and system enhancements
•	Developed and executed positioning and awareness strategies following hotel renovations and conversions, including targeted photography sessions
•	Created and implemented digital marketing strategies resulting in increased website visits by 68% YOY across portfolio
•	Optimized paid media strategy to drive room nights, increasing rates, and revenue for NorCal/Seattle portfolio
o	Generated $133,192,000 million in online revenue (+6.6% YOY)
o	Drove 620,000+ online room nights (+11.4% YOY)
o	Drove $9.5M in revenue through 2019 paid media campaigns, delivering stakeholders an average 10:1 return on investment
•	Displayed a strong personal commitment to success of the organization, team, and stakeholders
•	Strong experience navigating and flexing responsibilities through large company changes, such as acquisitions and organizational restructure
•	Regional lead for interviewing, on-boarding and professional development of new hires, as well as managing coordinators
•	Led team through massive business interruptions including acquisition of Starwood hotels, companywide re-organization, and COVID-19 crisis


Field Marketing Manager

•	Managed annual marketing budget ($300K++) for portfolio of 15 hotels in Southern California
•	Facilitated successful business relationship with newly created digital team, including establishing workflows
•	Utilized knowledge of local market and competitors to strategize for hotels to drive topline revenue
o	Cluster Thrive On Long Term Stays:  Revenue $678,596; Room Nights 3,855
o	Cluster Live the SoCal Dream: Revenue $1,490,684; Room Nights 9,064
•	Developed and executed comprehensive multi-channel marketing plans based on business needs inclusive of website, SEO, digital media, brand pull-through, and print.
•	Focused on maintaining and growing business across group, leisure, and business travel segments
o	Increased online revenue +11% YOY (2017)
o	Increased room night production +23% YOY (2017)
o	Increased room rates (ADR) + 1.6% (2017)
•	Managed online presence for third-party sites monitoring content, rate parity, and partner marketing
•	Collaborated with cross-functional partners including property leadership, sales, and revenue management to build marketing campaigns in tandem with regional strategy 
•	Analyzed and presented data, insights, and recommendations to stakeholders in alignment with market
•	Managed daily workflow of coordinator - providing training, mentoring, and professional development 


Manager, Marketing & eCommerce

•	Partnered with six marketing managers and 66 Marriott Select Brand hotels across AZ, CA, HI, and NV to drive top-line revenue
•	Managed and executed Residence Inn Reno
•	Supported creation and execution of cluster and property marketing and digital initiatives to meet regional goals
•	Prepared and delivered monthly and quarterly reporting; showcasing success of marketing and digital initiatives
•	Ensured content and photography on partner sites accurately reflected brand standards
•	Served as lead mentor and trainer to new team members on an on-going basis
•	Researched, developed, and executed content for cluster social media pages on monthly basis
•	Utilized systems expertise to deliver education and training of marketing initiatives and tools to Stakeholders


Senior Program Specialist, Marketing & eCommerce

•	Supported Large Group Sales Managers for Resorts in Arizona and Southern California
•	Lead team member, responsible for researching and communicating Marriott marketing efforts to sales office
•	Qualified incoming sales leads to work with sales managers to meet goals
o	2014: $63M – 97% to goal
o	2013: $51M – 82% to goal
•	Proficiency with Marriott Sales Tools and operating systems; responsible for training and onboarding 




Resorts Sales Coordinator, Large Group

• Performed legal research, analysis, and reporting for Maine Estate and Corporate Law
• Prepared and maintained comprehensive accounting records and tax returns for trusts and estates
• Communicated with clients regarding maintenance of trusts, estates, and pending litigation
• Prepared, updated, registered, and maintained State of Maine corporate annual reports for clients

Paralegal

• Managed Probate Office: maintaining court docket, chamber and counsel calendars for Hon. Judge Childs
• Provided guidance to area attorneys and public of Cumberland County with rules of Maine Probate Law
• Provided training, billing, and payroll support for the Cumberland County Probate Office
• Handled contested matters in Estates, Trusts, Guardianships/Conservatorships, Adoptions, Name Changes, and Probate procedural requirements

Legal Assistant to Hon. Judge William H. Childs

Find out detailed information about Mary Behrens,  in Federal Way, WA

Mary Behrens: in Federal Way, WA

Mary Behrens

Arizona State University

California State University

Maine College of Art