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CMO/Marketing & Communications Consultant

Digital & Media

I am an experienced, and motivated marketing/brand strategy, analytics, PR and digital marketing executive with a diverse background managing and measuring traditional and digital creative marketing strategy and planning for growth. I thrive in creating impactful advertising, social, influencer, and partnership, data-driven plans with measurable results. With more than 18 years of experience in various senior roles at top-tier agencies and global Fortune 200 brands, I have proven success in leading concurrent, complex processes with cross-functional delivery teams. As an executive leader, I have a consistent record of establishing, fostering and leveraging strong staff and vendor relationships. I work extremely well in both autonomous and collaborative situations. I possess tactful but fierce negotiating and organizational skills, in addition to excellent written, presentation, and verbal communication skills. I have extensive experience in multiple disciplinary industry products and services - B2C, B2B, CPG, Insurance (Carrier, Brokerage, Specialty P&C, Life, Health, and Executive Risk), Fashion, Fitness, Autos, Technology (IoT, Cloud, SaaS, Ad, and consumer), Healthcare (and Health Tech), Medical Nutrition, Events, Skincare and Beauty, Luxury, Travel/Hospitality, Entertainment, Real Estate, Food and Beverage, Manufacturing, Sports Teams and equipment, Sustainability (technology and conservation/preservation), Auto Racing, Entertainment and Non-Profit. 

Hired as a CMO within an advisory capacity to build and grow brands for agencies, startups to Fortune
200/Unicorn 20. Led account planning, brand platform development, integrated marketing planning,
communications planning, marketing/ad campaign concept development, GTM strategy, content
distribution, KPI/Data Analysis, strategic business planning, brand product architecture, naming, digital
strategy (e-commerce, UX/UI, & content), operations, personal development and targeting, production and business planning.

Agency Partners/Clients: HARMONICA, The Distillery Project, ZEESMAN, Drawn, Sagon-Phior, Art
Machine/Trailer Park, 9th Minute, The Marketing Arm, PHENOMENON, The Shand Group, Team
Mayday, and Drawn.
• Grew existing accounts 150-200% on average, converted project-based business to retainers, and landed new accounts with budgets from $100k to $20mm.
• Improved margins (from 35% net to 65%) by evaluating process efficiencies, change
management for new naming and branding, data insights and planning.
• Launched many consumer brands, large and small (Caulipower, Bio-Up, Scupltra, and Intarcia) by leading teams to determine brand/communications, and GTM strategy and implementation.
Brand Highlights: Caulipower, No Denial Foods, Comvita, Coco Libre, LA Rams, LA Clippers, Fiat-
Chrysler, Alfa Romeo, Audi, Wilson Athletics, Acne Pro1, Arrow Electronics (IoT/Cloud, Sustainable Technology Solutions), Sony Pictures Entertainment, Disney/ABC TV, Onsite Dental, Intel, Toshiba
Consumer Products, Vail Resorts, Westfield Shopping Centers, DangerTV, Atkins, USC Marshall
School of Business, Mr. Cooper Mortgage., thinkThin, GIA, Leo Schachter Diamonds, The Platinum
Guild, Sientra/BioCorneum, Intarcia Therapeutics, Amgen, Medtronic Diabetes, SCMSDC, LA Public
Libraries, NAYALI, IFG World - Fit & VR, Salesforce Foundation, St. Jude, Easter Seals, NBA, NFL, El
Pollo Loco, The Coffee Bean & Tea Leaf, Intarcia Therapeutics, American Family Insurance,
McKesson, and Medtronic Diabetes.
Most recently, L-Nutra, (CPG), Caulipower, Wellset.co (healthcare/tech), Comvita, and Bio-Up

Develop and distribute all communications for The Merlin Prize, the Merlin Mobility Foundation, and Merlin
Mobility.

•	Aligned with goals to distribute the Foundation and company mission.
•	Conducted competitive analysis and research, created concepts, and direct all campaigns to develop and evolve the overall marketing and PR plan for FY20 for all entities.
•	Designed and built message mapping tool for verbal identity to tell company mission, story,
purpose, brand essence, tone and voice and unify the message across the organization.
•	Produced concepts and design of accompanying brand campaigns and content to raise
awareness within the markets against competitors and for investors/donors.
•	Drove all content and quality control for webinars, white papers, case studies, podcasts, blogs,
events, and editorial content.
•	Engaged and managed the teams of graduate students from USC Annenberg School of Communications for both Merlin Mobility and Merlin Mobility Foundation communication
strategies.

Strategic Marketing and Communications Advisor

Specialty Marketing Strategy and Communications

Planned, developed, implemented, and measured the overall business marketing and communications
strategy for ten vertical business units. Reported to our President for the Specialty division and co-COOs for
Alliant Specialty.

•	Aligned with growth goals for new business, acquisitions, leveraged hires and renewal client and prospect business goals.
•	Conducted competitive analysis and research, created concepts, and direct all campaigns to develop and evolve the overall marketing and PR plan for FY20 for Specialty and 10 vertical lines
of business. Focused on the development and measurement all business lines through pre-
determined KPIs, data indicators and course correction.
•	Managed our business relationship with agency of record to rebrand and customized vertical
brand system, brand book, and brand strategy.
•	Designed and built message mapping tool for verbal identity to tell company story, purpose,
brand essence, tone and voice and unify the message across the organization.
•	Produced concepts and design of accompanying brand campaigns and content to raise
awareness within the markets against competitors.
•	Oversaw the sales teams (customized by vertical) and all sales enablement materials and onboarding documents for acquisitions.
•	Drove all content and quality control for webinars, white papers, case studies, podcasts, blogs,
events, and editorial content.
•	Engaged and managed the teams of graduate students from USC Annenberg School of
Communications for Public Entity (CSAC-EIA national rollout and crisis communications) and Cannabis communication strategies.

Managed business development, team development, client relationship, and campaigns for B2B & B2C
clients. Grew my in-house accounts by 145% within 12 months and secured three new business accounts.
• Developed communications plans, platforms, naming, change management, collateral audit
and plans, client service, data set for discovery, insights and execution, and vendor negotiation
for all internal and external, client and project relationships
• Created all studio processes and quality management practices for creative and production
deliveries to ensure on-time, quality delivery from the project management perspective as well as internal team management.
• Clients: Obagi Medical Products, Occidental Petroleum, Mitek, and Lytx (formerly DriveCam),

Account Strategist and Director

Developed a globally distributed high-end baby and kids clothing line produced both in the US and China. The company endured despite the recession and was purchased in 2012.

•	In my role as COO, I steered all operations of the company including business planning,
budgeting, HR/staffing, employee benefits, production & distribution customer service, fulfillment,
global currency, and financial planning.
•	Improved margins from 30% net to 60-65% by product and season by creating efficiencies in operations, product development and manufacturing.
•	Through business planning, acquired $2.5mm debt financing and an additional $2mm equity
investment.
•	As CMO, negotiated with partners to distribute product line across 8 countries and 700 specialty
stores worldwide in addition to Barney's, Neiman Marcus & Nordstrom's in the US, Takashimaya
and Mitsukoshi in Japan.
•	Planned and implemented all advertising & marketing, global sales force, global trade shows,
and all global marketing and communications.

Founder, LLC Partner, CMO / COO

Find out detailed information about Mary Catherine Saralegui, CMO/Marketing & Communications Consultant in Los Angeles, CA

Mary Catherine Saralegui: CMO/Marketing & Communications Consultant in Los Angeles, CA

Mary Catherine Saralegui