Mary Catherine Saralegui: CMO/Marketing & Communications Consultant in Los Angeles, CA

Hired as a CMO within an advisory capacity to build and grow brands for agencies, startups to Fortune 200/Unicorn 20. Led account planning, brand platform development, integrated marketing planning, communications planning, marketing/ad campaign concept development, GTM strategy, content distribution, KPI/Data Analysis, strategic business planning, brand product architecture, naming, digital strategy (e-commerce, UX/UI, & content), operations, personal development and targeting, production and business planning. Agency Partners/Clients: HARMONICA, The Distillery Project, ZEESMAN, Drawn, Sagon-Phior, Art Machine/Trailer Park, 9th Minute, The Marketing Arm, PHENOMENON, The Shand Group, Team Mayday, and Drawn. • Grew existing accounts 150-200% on average, converted project-based business to retainers, and landed new accounts with budgets from $100k to $20mm. • Improved margins (from 35% net to 65%) by evaluating process efficiencies, change management for new naming and branding, data insights and planning. • Launched many consumer brands, large and small (Caulipower, Bio-Up, Scupltra, and Intarcia) by leading teams to determine brand/communications, and GTM strategy and implementation. Brand Highlights: Caulipower, No Denial Foods, Comvita, Coco Libre, LA Rams, LA Clippers, Fiat- Chrysler, Alfa Romeo, Audi, Wilson Athletics, Acne Pro1, Arrow Electronics (IoT/Cloud, Sustainable Technology Solutions), Sony Pictures Entertainment, Disney/ABC TV, Onsite Dental, Intel, Toshiba Consumer Products, Vail Resorts, Westfield Shopping Centers, DangerTV, Atkins, USC Marshall School of Business, Mr. Cooper Mortgage., thinkThin, GIA, Leo Schachter Diamonds, The Platinum Guild, Sientra/BioCorneum, Intarcia Therapeutics, Amgen, Medtronic Diabetes, SCMSDC, LA Public Libraries, NAYALI, IFG World - Fit & VR, Salesforce Foundation, St. Jude, Easter Seals, NBA, NFL, El Pollo Loco, The Coffee Bean & Tea Leaf, Intarcia Therapeutics, American Family Insurance, McKesson, and Medtronic Diabetes. Most recently, L-Nutra, (CPG), Caulipower, Wellset.co (healthcare/tech), Comvita, and Bio-Up

Develop and distribute all communications for The Merlin Prize, the Merlin Mobility Foundation, and Merlin Mobility. • Aligned with goals to distribute the Foundation and company mission. • Conducted competitive analysis and research, created concepts, and direct all campaigns to develop and evolve the overall marketing and PR plan for FY20 for all entities. • Designed and built message mapping tool for verbal identity to tell company mission, story, purpose, brand essence, tone and voice and unify the message across the organization. • Produced concepts and design of accompanying brand campaigns and content to raise awareness within the markets against competitors and for investors/donors. • Drove all content and quality control for webinars, white papers, case studies, podcasts, blogs, events, and editorial content. • Engaged and managed the teams of graduate students from USC Annenberg School of Communications for both Merlin Mobility and Merlin Mobility Foundation communication strategies.

Specialty Marketing Strategy and Communications Planned, developed, implemented, and measured the overall business marketing and communications strategy for ten vertical business units. Reported to our President for the Specialty division and co-COOs for Alliant Specialty. • Aligned with growth goals for new business, acquisitions, leveraged hires and renewal client and prospect business goals. • Conducted competitive analysis and research, created concepts, and direct all campaigns to develop and evolve the overall marketing and PR plan for FY20 for Specialty and 10 vertical lines of business. Focused on the development and measurement all business lines through pre- determined KPIs, data indicators and course correction. • Managed our business relationship with agency of record to rebrand and customized vertical brand system, brand book, and brand strategy. • Designed and built message mapping tool for verbal identity to tell company story, purpose, brand essence, tone and voice and unify the message across the organization. • Produced concepts and design of accompanying brand campaigns and content to raise awareness within the markets against competitors. • Oversaw the sales teams (customized by vertical) and all sales enablement materials and onboarding documents for acquisitions. • Drove all content and quality control for webinars, white papers, case studies, podcasts, blogs, events, and editorial content. • Engaged and managed the teams of graduate students from USC Annenberg School of Communications for Public Entity (CSAC-EIA national rollout and crisis communications) and Cannabis communication strategies.

Managed business development, team development, client relationship, and campaigns for B2B & B2C clients. Grew my in-house accounts by 145% within 12 months and secured three new business accounts. • Developed communications plans, platforms, naming, change management, collateral audit and plans, client service, data set for discovery, insights and execution, and vendor negotiation for all internal and external, client and project relationships • Created all studio processes and quality management practices for creative and production deliveries to ensure on-time, quality delivery from the project management perspective as well as internal team management. • Clients: Obagi Medical Products, Occidental Petroleum, Mitek, and Lytx (formerly DriveCam),

Developed a globally distributed high-end baby and kids clothing line produced both in the US and China. The company endured despite the recession and was purchased in 2012. • In my role as COO, I steered all operations of the company including business planning, budgeting, HR/staffing, employee benefits, production & distribution customer service, fulfillment, global currency, and financial planning. • Improved margins from 30% net to 60-65% by product and season by creating efficiencies in operations, product development and manufacturing. • Through business planning, acquired $2.5mm debt financing and an additional $2mm equity investment. • As CMO, negotiated with partners to distribute product line across 8 countries and 700 specialty stores worldwide in addition to Barney's, Neiman Marcus & Nordstrom's in the US, Takashimaya and Mitsukoshi in Japan. • Planned and implemented all advertising & marketing, global sales force, global trade shows, and all global marketing and communications.