Mary Doherty: Director of Admissions in Whittier, CA

Conceptualize and execute events to bring awareness to the organization. Strategize and identify opportunities to improve awareness and external stakeholder engagement. Increased enrollment 30% through events and brand awareness. Execute 60 industry events a year to increase brand awareness. Develop timelines and budgets for all branding projects and events. Collaborate with internal team and outside departments to plan and execute events. Establish and maintain relationships with all internal stakeholders and vendors. Manage data on event and marketing efforts to ensure best ROI. Produce marketing and communication plans to promote events through social media, digital advertising, and internet marketing.

Developed outreach marketing plans that increased event attendance by over 30%. Establish and develop professional relationships with 501(c)3 non-profit partners and event sponsors. Created new, and successful, events each year increasing overall yearly net profits. Executed 10 events a year with up to approximately 4,000 attendees. Produce and distribute weekly emails and newsletters regarding upcoming events. Created and maintained content for company website and social media platforms. Representative for all events and information as well as on-site event contact. Manage and work alongside with all staff members and volunteer groups for events.

Temporary position as liaison between the Director of Adoptions, and the adopters, to ensure an efficient, and proper, adoption process. Coordinated and executed adoption event every Sunday in the Pacific Palisades. Helped to coordinate the Stand Up For Animals charity fundraiser and auction. Helped increase awareness for events with digital communication, internet marketing, and social media content. Contacted all new fosters and adoptees and maintained relationships with current fosters for all animals under the care of the rescue.

Create displays for every season including back-to-school, Christmas, Mother's Day, and more. Interacted with the customers to assist them in purchasing, or finding, a product within the market. Organized, and rearranged, products to ensure the best way to display, and sell, products.

Head coach and assistant coach for approximately 100 girls total. 25 to 50 girls in attendance at each practice. Leader, creator, and instructor of practices every day, sometimes twice a day. Helped to build the number of girls on the team and develop the program, which resulted in more victories. Co-Directed weekly, water polo camps and private lessons for those who wanted to improve their water polo skills, as well as those who wanted to try the sport.

Head coach for the 12/14 and under girls orange team, along with the 16 and under girls orange team. Leader, creator, and instructor of practices three times a week in addition to attending a night league once a week. 12/14U girls team had approximately 20 to 30 girls, and the 16U girls team, at one practice, could have up to 40 to 50 girls in attendance. Brought teams to compete in 10 to 15 tournaments a year, including Junior Olympics, bringing both teams to a few 1st and 3rd place wins in the smaller tournaments. Lead the 16U girls orange team to win 13th over all at the 2012 Junior Olympics and assisted in coaching the 16U girls blue team in receiving 4th over all.

Freelance photography for the marketing department in the trade division, done both on site and outdoors. Photographs were used to create advertisements in magazines, creation of full product catalogs, and point of purchase retail displays. Published three times in magazines.