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Marketing Specialist/Social & Digital Media

Specialist & Consultant

Knowledgeable and team-oriented Social Media Specialist with 10 years of experience executing social media strategies across all social platforms. Demonstrated effective time management skills, technical tools familiarity and strong team collaboration. Successful in creating business opportunities through audience engagement, relationship building and stellar customer service.

Responsible in managing all marketing aspects for the school. Developed school marketing strategy to add more community presence and awareness. Manage social media accounts on a regular basis to maintain an online presence and engage with followers.
• Handle social media platforms such as Facebook and Instagram
• Create marketing campaigns for school events and promotions
• Produce email blasts for promotional purposes and information
• Develop and maintain customer relations
• Responsible in producing marketing materials for distribution
• Manage and coordinate off-site events within the community.
• Developed and implemented dynamic social media marketing campaigns.
• Organized demonstration events to establish community relationships and maximize marketing strategies.

Responsible in working with customers and vendors to manage and coordinate projects from start to finish. 
•	Update project tracker on a day-to-day basis
•	Maintain communication amongst customer and vendors to ensure project is progressing
•	Manage documentation for projects and gather necessary documentation (agreements, award letters, contracts, closeout documents)
•	Perform follow up calls and emails to customers and vendors
•	Create weekly project status reports to customers
•	Report project status and updates with account managers and teams
•	Gather information and create proposals and quotes for work orders
•	Review plans and bids for potential projects from customers, send RFP’s to vendors 


Project Coordinator

Responsible in managing all marketing aspects for the restaurant. Assisted in developing business marketing strategy to add more community presence and awareness. Manage social media accounts on a regular basis to maintain an online presence and engage with followers.
• Handle social media platforms such as Facebook and Instagram
• Create marketing campaigns for restaurant events and specials
• Produce email blasts for promotional purposes and information
• Develop and maintain customer relations
• Responsible in producing marketing materials for distribution such as flyers
• Improved advertising efforts by developing menu content and posts
• Developed improved digital content for social media platforms
• Manage and develop new content for social media platforms.

• Created and established the social media presence for Haus of Poké with Facebook, Instagram, Twitter, Snapchat and YouTube
• Developed a presence on Yelp, Google Business
• Responsible for digital and print marketing
• Created content for all social media platforms and maintained customer engagement through all outlets
• Collaborated with the creative director to establish a brand logo that reflected the meaning of Haus of Poké. After several iterations, collaboration with the client resulted in selecting a final logo design. Hues and colors were matched based on my recommendations to convey and display the Hawaiian theme.
• Responsible in managing all aspects of the restaurant
• Assisted in creating restaurant workflow and processes and developed documentation
• Responsible in the hiring process from interviewing, hiring, and training new employees
• Maintain relationships with vendors for restaurant supplies and inventory
• Managed workflow with staff in making sure customers are being served in a timely and efficient manner
• Assist in training staff members and new hires
• Maintained restaurant supplies by checking inventory and ordering items
• Handled social media platforms such as Facebook, Instagram, Twitter, and Snapchat.
• Created marketing campaigns for all restaurant events and promotions
• Developed customer relations and maintained clientele
• Customer service training and maintenance
• Assisted with creating restaurant branding
• Developed marketing materials for distribution
• Handled Human Resources for company - Employee files and necessary paperwork
• Maintained and handled all purchasing transactions with vendors.
• Organized promotional events to establish community relationships and maximize marketing strategies.
• Produced marketing graphics that were attractive and high-quality by applying skills in Adobe Photoshop/Spark.
• Developed direct mass mailings which resulted in 40% growth of customer base.
• Targeted customers for campaigns and identified appropriate marketing channels
• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic
• Increased customer engagement through social media

Social & Digital Media Specialist/Managing Partner

• Assisted the Director of Marketing with creating documents, forms, and reports
• Organized and scheduled meetings and appointments
• Maintained computer and manual files
• Coordinated Music at the River concert series featuring local bands playing weekly every Friday and Saturday nights
• Assisted to create event driven experiences to increase foot traffic and keep guests to stay longer at The River
• Updated social media strategy and digital branding
• Assisted in working with the City of Rancho Mirage and the surrounding community to create a communal experience at The River to invite guests and partners to meet and collaborate within The River's common areas
• Part of the team to maintain a partnership with local radio and television networks to increase The River's visibility within the community and surrounding areas
• Worked alongside Director of Marketing and current and incoming tenants on marketing and advertising strategies
• Created several campaigns to engage customers with the brands at The River
• Organized live on-site events to establish community relationships and maximize marketing strategies.
• Developed direct mass mailings which resulted in 30% growth of customer base
• Improved advertising efforts by developing various content and posts representing shops within center
• Increased revenue potential by promoting and facilitating opportunities for establishing guest relationships and ensuring customer retention.
• Administered marketing calendar and posted new content to coincide with new product and service releases.

Social Media Coordinator

• Managed the IT Services team to increase customer service to assist with IT support for internal teams within company
• Coordinated support requests and calls to appropriate teams - Desktop Support and Network Administration
• Maintained close connection with project personnel to quickly identify and resolve problems
• Produced status reports for customers and senior management
• Procured software, hardware and infrastructure required to meet program demands
• Monitored multiple databases to keep track of all company inventory
• Planned and executed computer systems upgrade company-wide
• Successfully led key projects which resulted in a streamline process for IT Support within company
• Provided onsite training with new IT Support application

IT Services Manager

Find out detailed information about Mary Jane Rin, Marketing Specialist/Social & Digital Media in ALISO VIEJO, CA

Mary Jane Rin: Marketing Specialist/Social & Digital Media in ALISO VIEJO, CA

Mary Jane Rin