Mary Ornstein: Performance Advertising Specialist | Driving Revenue Growth Across TV, Digital, and CTV Platforms | Building Strong Client Relationships | Passionate About Innovative Media Solutions in New York City Metropolitan Area

Led in-house TV buying agency, managing co-branded campaigns, and achieving YoY revenue growth. Managed OTT and CTV expansion, optimizing media strategy and creative efficiencies. Launched branding campaign, driving incremental leads with a sales conversion averages. Drove traffic in key verticals resulting in substantial lift in new user visits. Implemented processes enhancing departmental efficiency and fostering cross-departmental communication.

Led presentations to C-level executives and key stakeholders on major events, sponsorships, and digital launches, securing buy-in for high-profile campaigns. Utilized advanced data analytics to forecast sales, analyze market trends, and identify growth opportunities, consistently surpassing revenue goals. Developed and implemented innovative sales strategies, orchestrated multi-layered sponsorship deals exceeding $30M annually, and negotiated cross-platform partnerships with DTC agencies. Drove performance and efficiency through data-driven insights and strategic recommendations.

Designed national advertising campaigns for Fortune 500 clients, optimizing ROI on $70M annual budgets. Collaborated with cross-functional teams to execute innovative media plans, driving revenue growth. Presented strategic insights and performance updates during client meetings and quarterly reviews.