Fashion

Lifestyle

Outdoor

Sr. Loyalty Program Manager (Contract)

Freelance & Contract

I’m a consumer marketing professional with a unique combination of traditional marketing expertise and advanced digital savvy. Recognized capability in helping companies target key customer segments and leverage start-of-the-art marketing strategies to generate profitable customer and consumer relationships. Passionate about creating emotional connections between people and brands. 

KEY SKILLS & QUALIFICATIONS

Brand Strategy, Positioning, Architecture		
Naming and Nomenclature
Digital Marketing: Social, Mobile, Search, Display	
Loyalty Marketing & CRM
Consumer Segmentation and Targeting			
Consumer Research & Insight
Content creation in Paid, Earned and Owned Media 	
Market Research, Trend & Data Analysis
Analytics, Metrics, and ROI Measurement		
Social Media Expertise / Strategy

Responsible for managing and executing customer communication strategy across multiple channels for Expedia's loyalty program, Expedia+.

Build awareness of and drive acquisition for the program, and develop strategies and plans to increase retention and grow share of wallet from the existing member base. 

Create and manage customer communication strategy including loyalty messaging into the site, email and development of targeted offers for multiple points of sale, as well as for select global loyalty initiatives.

Manage marketing initiatives end to end across all marketing channels including site, email, direct mail, call center, and advertising. 

Complete financial modeling and scenario analysis on promotions and potential program enhancements in collaboration with finance team.

Work with point of sale teams and customer experience team members to integrate program messaging across sites and into site merchandising efforts.

Find out detailed information about Mary R. Lewis, Sr. Loyalty Program Manager (Contract) in Lynnwood, WA

Mary R. Lewis: Sr. Loyalty Program Manager (Contract) in Lynnwood, WA

Mary R. Lewis