Masood Shah: Creative Director + Graphic Designer + Founder in San Marcos, CA

BOUTIQUE DESIGN & MARKETING AGENCY • In charge of client onboarding process which includes meeting and collaborating face to face with new clients to determine the brand's goals, visions and weaknesses to help create the project strategy & plan • Shoots all lookbook / lifestyle photography catered to the client's project goal / brand identity • Responsible for creating / understanding a client's "voice" to better fulfill the creative project at hand • Designs all graphic assets for client projects such as : logos, branded photography, and digital content • Manages multiple projects at once and handles all the invoicing, onboarding, and completion of projects

www.vibetribeco.com / www.instagram.com/vibetribeco Manage marketing campaigns for new collection releases. • Perform research on market trends / needs • Manage eCommerce and customer service • Created and manage website & online store (www.vibetribeco.com) • Developed a consistent Instagram following of over 14k over a span of two years. • Maintained all social media platforms (Instagram, Twitter, Facebook, Snapchat, Youtube)

Managed several social media accounts for local businesses • Create content for different marketing platforms • Build targeted audiences for Facebook advertising • Perform research on market trends / needs • Analyze data and adjust to most effective content • Perform monthly reports for performance review • Brainstorm new marketing approaches for incoming clients