A comprehensive three-year course at the Chippenham Campus, covering a broad range of technologies and skills, including Digital Media, Video Production (Pre-Production, Production, and Post-Production for both Single-Camera, and Multi-Camera setups, with Vision Mixing), Sound Engineering & Design, and Graphic Design, including print production techniques.

A three-year innovative honours degree designed to equip students with a unique blend of practical skills and business acumen. The interdisciplinary course bridged the gap between media, marketing, and business management, preparing students for roles in the marketing, advertising, and creative industries. By integrating hands-on projects with theoretical knowledge, the program ensured graduates were well-versed in creating multimedia content across digital, video, print, and sound, equipped with marketing knowledge, and adept at navigating business operations

During my studies, I successfully secured £492K in funding and led the design and development of a mobile application for my local council in a paid capacity. Additionally, I proactively pursued work experience at several local digital agencies, as well as a post-production house in London.

A course designed to elevate senior professionals to leadership positions, led by ten internationally renowned professors. The program covered key MBA syllabus areas, ensuring that participants, typically from a marketing background, gained a comprehensive understanding of the business acumen required for management at the highest levels.

A six-week course enabling individuals to strengthen their team’s capacity to be highly effective, even in environments of change and uncertainty. Structured to set participants up for success, providing takeaways that can be applied to become better managers and collaborators.

St John’s is a school that overlooks the Mediterranean Sea in the Western Sovereign Base Area that serves the British Forces Military Community in Episkopi and Akrotiri. 

Completed The Duke of Edinburgh’s Award (DofE), demonstrating teamwork, problem-solving, and commitment. Completed hiking expeditions in the Troodos Mountains. Assisted an animal rehoming centre by providing care. Volunteered at a local skate shop. Developed a passion for branding, design, and multimedia.

A one-year postgraduate chartered qualification, on par with a degree, designed to enhance strategic digital marketing skills, equipping individuals to advance their marketing careers and perform proficiently at a senior professional level through challenging coursework and in-person examinations.

Music

Skateboarding

Films

Fitness

Design

technology

Digital Marketing Manager, Europe at Vuori

Digital & Media

Digital Marketing professional experienced working with matrix teams in both scale-up environments and established settings. Driven by innovation and a passion for commercial growth, I bring strong strategic, tactical, management, and communication skills. My diverse experience across in-house roles, agencies, and software has equipped me with a holistic perspective. Specialising in implementing digital marketing strategies with advanced knowledge of performance marketing and measurement, I excel in developing and executing successful cross-channel campaigns and am skilled in a wide range of technologies. I use data-driven insights to optimise marketing efficiency, identify new market opportunities, and expand brand presence. Additionally, I manage projects with cross-functional teams, establish and nurture key partnerships, and implement transformational changes to achieve results within limited budgets. My experience in P&amp;L management ensures that all marketing initiatives contribute to overall business profitability, while my approach also focuses on enhancing customer experience through creative digital solutions. With incisive thinking and insatiable curiosity, I continually seek out solutions and opportunities. Innate qualities of humour, empathy, persistence, and resilience enable me to foster positive environments and overcome obstacles effectively. Committed to continuous growth, I hold postgraduate qualifications from Marketing Week’s accredited mMBA and The Chartered Institute of Marketing, complemented by various technical certifications. These accomplishments build upon the foundational knowledge I gained while earning my B.A. in Digital Media at the University of Bath. On a personal note, I am passionate about health, wellness, and fitness, and I find inspiration in design, technology, film, and music. Residing in Kemble in the Cotswolds, I enjoy a balance between countryside serenity and city vitality, thanks to a convenient train connection to London.

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. Drawing inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life.

Digital Marketing Manager, Europe

The Growth Foundation works with high-potential eCommerce businesses, offering strategic & tactical support, talent acquisition, and software solutions. Its founders played key roles in the transformative success of Gymshark, THG, and Play.com, elevating them to billion-pound valuations. First employee, key in scaling the business to 25 personnel, establishing the performance marketing department, and securing high-value accounts that contributed to the company becoming a mid-seven-figure agency. Additionally, developed strategic partnerships, led product management of proprietary technology, and created processes to optimise operational efficiency. Reported to the Managing Director. 

Built and led the performance marketing team, overseeing strategy, execution, and reporting. Optimised the department's P&L for financial yield. Managed team operations and client relations, developing & nurturing accounts, while also serving in fractional roles.

Achieved significant client results: reduced NCPA by -40% & increased LTV by +38% for a fashion brand, while also launching their app. Directed digital marketing initiatives, resulting in a -60% reduction in excess inventory for a furniture brand within six months. Led a digital strategy for a beauty brand, contributing to their first £1M month.

Pursued business development opportunities, securing and expanding high-value accounts collectively worth £ hundreds of thousands. 

Launched a partnerships department, building alliances with technology and service providers that drove passive recurring revenue growth.

Led product management for a Shopify application, establishing an annual recurring revenue stream independent of people and time.

Produced due diligence reports for private equity to support capital allocation and M&A activity.

Orchestrated cross-functional collaboration, enhancing client satisfaction and ensuring successful project delivery.

Head of Growth

ARNE is a menswear, womenswear, and footwear brand founded and funded by two brothers, achieving a £50M GMV by 2023 through 100% year-on-year growth over three years. The brand is dedicated to creating high-quality, well-fitted, minimalist pieces. Served as a Fractional Head of Digital Marketing for 1-2 days per week through The Growth Foundation.

Successfully established and exceeded ambitious NCPA targets, achieving a -40% YoY decrease by leveraging forecast projections and thorough geographical analysis, resulting in significant brand expansion across Europe and exploration into the United Arab Emirates (UAE). Maintained agency accountability for optimising first-order profitability, thereby ensuring a sustainable acquisition strategy.

Concurrently achieved impressive year-on-year growth in 60-day LTV by +32% and 90-day LTV by +44% through strategic cohort analysis, LTV product evaluation for advertising, and the innovative introduction of new retention channels, notably a mobile application that recouped its yearly expense in its first month.

Fractional Head of Digital Marketing

Head of Performance Marketing

Performance Marketing Manager

T.M.Lewin, established in 1898 by Thomas Mayes Lewin—the inventor of the button-down shirt—is one of the most renowned British menswear brands, with a GMV of £120M. Known for its extensive range of shirts, suits, and accessories. Served as a contractor during the business’s transition to new ownership and its subsequent turnaround.

Designed and executed comprehensive acquisition funnels and promotions across various paid media channels, optimising reach and conversion rates.

Leveraged Amazon's demand-side platform (DSP) to initiate pioneering campaigns. Utilised first-party customer data and Amazon's comprehensive shopping insights to deliver hyper-personalised advertising experiences to relevant audiences.

Developed affiliate marketing initiatives aimed at diverse platforms, including cashback sites, voucher and coupon distributors, price comparison websites, and specialty discount services, enhancing brand presence and customer engagement.

Ruroc is a DTC motorcycle and snowsport helmet brand, experiencing exponential growth since its 2011 inception, evolving into a £50M enterprise with a customer base spanning 90 countries by 2021. Set digital strategy, recruited and led a team, investing £5M annual budget to support ambitious growth targets. Reported to the Founder & CEO, with additional accountability to the CFO and CMO. Received mentorship from a Board Advisor.

Developed & implemented a comprehensive digital strategy using the SOSTAC planning model to facilitate market development and diversification, effectively mitigating risk while safeguarding shareholder value. Presented strategy to the board, securing their endorsement to advance the initiative. Subsequently growing revenue and awareness while reducing cost of sale -38% YoY.

Expanded marketing efforts to incorporate advanced strategies on Meta, while developing new demographics on YouTube, TikTok, Snap.

Successfully launched Google Shopping across nine international markets, leveraging advanced feed management tools with Merchant Centre. Collaborated closely with the tech team to ensure precise implementation of tracking.

Initiated a programmatic connected TV campaign achieving cost-efficient, targeted brand advertising. Bolstered by leveraging consumer classification & profiling data for informed strategies.

Collaborated with the data insights team to advance reporting capabilities, focusing on multi-touch attribution (MTA), incrementality testing & media mix modeling (MMM), thereby future-proofing a post-iOS 14 analytical approach.

Led weekly calls, communicating insights on performance & ensuring alignment across teams.

Conducted market analysis to support product & licensing expansion, including a partnership with Disney.

Drove exploratory initiatives on integrating Augmented Reality (AR), audio, & out-of-home (OOH) in advertising, while advancing APAC internalisation & leveraging Key Opinion Leaders (KOLs) in live shopping.

Digital Marketing Manager

Outdoor and Cycle Concepts Ltd (O&CC) is the UK’s leading outdoor retailer, with sales of £210M, encompassing prominent multichannel brands Cotswold Outdoor, Snow+Rock, Runners Need, and Cycle Surgery. Led performance marketing efforts across all brands, managing and enhancing relationships with key partners, and driving optimisation in performance, cash flow, and resource allocation to achieve optimal efficiency across all channels. Reported to the eCommerce Director

Successfully drove a +35% year-on-year increase in attributed paid media sales, playing a key role in the business’s growth during a critical phase of the Company Voluntary Arrangement (CVA) and restructuring. Collaborated closely with my line manager, developing change management skills that proved essential in achieving record-breaking sales figures. This contribution was publicly acknowledged in front of the entire organisation, underscoring its impact.

Achieved an impressive non-brand ROAS of 700%, maintaining robust performance against year-on-year growth targets during the challenging COVID-19 pandemic. This accomplishment garnered accolades from both internal senior leadership and Meta & Google. Notably, Google produced a case study highlighting this success.
 
Developed & implemented a digital strategy that capitalised on automation using rules, scripts, & tools such as Supermetrics, expanding market reach and enhancing internal efficiency.

Managed agency relations, before bringing efforts in-house. 

Focused on team development, enhancing the skill set of a Digital Marketing Assistant through comprehensive mentorship, fostering professional growth.

Collaborated with eCommerce Managers to align strategies with optimised onsite experiences. 

Partnered closely with Yonderland, the parent organisation and largest outdoor retailer in Europe, to share knowledge and insights across the wider group.

Performance Marketing Lead

Performance Marketing Executive

Scotts and Co. was a £60M enterprise with multiple multichannel brands, including Scotts of Stow. The business largely traded in homeware, kitchenware, gardenware, and electronics through mail order, supported by flagship retail outlets and eCommerce operations. Recruited by the Chief Digital Officer to report to the Head of Digital Marketing as the business navigated a digital transformation.

Successfully implemented initiatives across PPC, SEO, CRO, and Email, leading to a significant +30% year-on-year increase in site traffic, including a +37% rise in new customer traffic. These efforts directly contributed to a +37% increase in online revenue during the critical peak trading period.

Digital Marketing Executive

Online Commerce Ltd (OCL), previously DVD.CO.UK Ltd, which sales of £35M, was founded by an inspiring senior leadership team that had previously led a FTSE 250 flotation, merging significant entities in the retail and healthcare software industries. OCL owned a variety of multichannel brands, with operations both online and in-store, selling a broad range of products across several categories, including Entertainment, Electronics, Fashion & Apparel, Activewear & Fitness, Health & Beauty, and Mother & Baby. Reported to the Managing Director.

Achieved substantial year-on-year sales growth in key categories (Men's Clothing: +56%, Women's: +38%), recording the highest gross margins since these categories inception. This success was driven by the strategic implementation of Paid Search & Paid Social tactics, and a focus on margin and inventory, in collaboration with the eComm and buying teams. 

Managed and merchandised company websites using bespoke CMS, EDI, ERP, and WMS systems, along with marketplaces such as Amazon Seller Central, eBay, and Rakuten, formerly Play.com.

Designed and developed high-converting landing pages, resulting in an increase in conversion rates.

Designed and developed a suite of responsive email templates, resourcefully utilising a CSS preprocessor. This initiative significantly enhanced email marketing effectiveness and engagement while reducing the time to create.

Conceptualised and produced creative assets for various channels, including video and imagery for website banners, emails, social media, in-store displays, and event installations.

Innovatively engineered cost-effective in-store digital signage solutions using Raspberry Pi, equipped with secure remote content management capabilities. This approach not only optimised marketing spend but also introduced a dynamic and modern element to in-store customer experience.

Gained early exposure to senior leadership and high-level strategic decision-making.

Played a key role in securing £492K in funding from the Heritage Lottery Fund (HLF) for Wiltshire Council to acquire the archives of the Lacock Abbey estate and make them accessible to the public.

This achievement involved presenting a compelling prototype mobile application and business plan to the HLF, successfully advocating for the funding by demonstrating how integrating archives with technology could engage a younger demographic and foster long-term interest in history and heritage.

Subsequently designed and developed a cutting-edge, location-aware mobile application for both iOS and Android platforms, along with ancillary components such as a dedicated website and a community-driven initiative.

UI/UX Designer, Front-End Developer

Find out detailed information about Mat Williams, Digital Marketing Manager, Europe at Vuori in London, England

Mat Williams: Digital Marketing Manager, Europe at Vuori in London, England

Mat Williams