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Sr. Bussiness Unit Director adidas Originals & Yeezy

Top Management

International Business & Marketing Graduate with +18 Years experience in Sales & Marketing, and Supply Chain | +10 Years Experience within Fashion, Action Sports & Sporting goods industry |  Creativity and entrepreneurial spirit driven by consumer obsession and relentless pursuit of excellence | Passionate surfer, snowboarder & music enthusiast.

Full category, P&L and functional responsibility for Adidas Originals, Statement & Yeezy driving the business end-to-end with creativity and entrepreneurial spirit. Driven by consumer obsession full execution of GTM strategy across 6 markets with 6 e-commerce platforms, +200 vertical doors & +800 wholesale doors across Latin America. 

Business Unit director for Action Sports across Latin America.  Doubled business from 15mio to +30mio in 2 years with full business turnaround under SBP towards 2020. 

Full responsibility for P&L of category. GTM Strategy execution through Brand Communication, Sports Marketing & Events across Latin America.  Implementation of specialty sales strategy & distribution model in key markets. Development of Action Sports footprint across, 6 e-commerce platforms,  +80 adidas originals doors across 6 markets and +100 doors in Action Sports specialty.

Working across crossfuntional teams across 6 markets within Merchandising, CTC, Brand Comms, Sports Marketing & Channels.

Key Highlights:

1. Full Business turnaround in Topline from 15mio EUR to +30 mio EUR in 2 years.
Increased bottomline in +4p.p. in 2 years
2. Aligned product strategy within Merchandising footprint across Latin America.  +85% product overlap across LAM for unified consumer experience.
3. New specialty sales force & distribution strategy implemented in 1st year across 6 markets.
4. Centralization of Brand Comms & Sports Marketing functions in Panama HQ.
5. Key City strategy implementation with Digital, Omnichannel Strategy, Asset & EIM Portfolio and consumer experiences across 6 markets.


Director of Action Sports Latin America

Head of Sales & Marketing, Design, Sourcing & Channel strategy for Quiksilver, DC Shoes & Roxy brands within 3 territories. P&L  Full Management. GM of Buenos Aires Office. Direct Reports: 6 with total of +50 Indirect Teams. Company: World Sports SRL (Main Licensee of Boardriders group in LAM). Direct contact with HQ in Huntington Beach.  Management of 2 Distribution models for Uruguay & Paraguay territories.

General Brand Manager - Quiksilver, Roxy & DC Shoes for Argentina, Uruguay & Paraguay

Within the Distributor also had in my Brand Management Portfolio Skullcandy Brand.
I was part of the start up of the brand in Argentina and lead the business until 2016.

- Responsible for 5 Year SBP.
- Development of Brand & Trade Marketing strategies for each country based on Sales Volume & Growth Strategies requested by shareholders.
- Omnichannel strategy.
- Consumer Events connected to Music & Action Sports.
- Sports Marketing - Athlete Management (10 athletes).
- Media Content Production (Team Videos, Product Launch).
- Digital & Social media strategy.


VP Marketing Skullcandy - Argentina / Uruguay / Paraguay

Account Marketing for Telecom Personal within Argentina territory. Focus in execution of GTM strategy within Product Launch, Trade marketing, Brand (ATL & BTL), PR, Entertainment, Influencer Marketing & Consumer experiences.

Industry: Telecommunications

Highlights:
AC/DC River Plate Stadium concert with impact in +200.000 consumers (Motorola Co-Invited) - Brand Presence, Pre-campaign tied to product launch & VIP for 200  top Customers & Celebrities. 


Brand Manager

Supply Chain Leader including Purchasing, Logistics & Imports for Honeywell within 6 Countries in LAM Region. Focused in Cost Reduction Strategies through Six Sigma process optimization, Improvement of On time delivery though transit time optimization, consolidation and custom process alignment. 

Industry: Oil & Gass

Main Highlights
1. Microsiga ERP system implementation in 5 markets across LAM.
2. Standardization of Logistics for the Region with centralized hub in Miami, US.  Supplier DHL Supply Chain.
3. Green Belt Six Sigma Certification.


Supply Chain Leader LATAM

Find out detailed information about Matias Jesus Gomez, Sr. Bussiness Unit Director adidas Originals & Yeezy in Panama, 8

Matias Jesus Gomez: Sr. Bussiness Unit Director adidas Originals & Yeezy in Panama, 8

Matias Jesus Gomez