Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Health & Fitness

Fishing

Snowboarding

Surfing

Outdoor Activities

Design

Product Design & Merchandising Leader | Executes Compelling Product Assortments | Develops Teams | Drives Brand Growth

Creative & Design

A rare blend of creative and strategic business leader with a proven track record of transforming creative vision into successful market offerings and driving growth for global active lifestyle brands. Managing the entire product lifecycle has equipped me with a comprehensive understanding of what it takes to push creativity while maximizing business performance and profitability.
 
Let’s connect if you’re interested in discussing how my experience and vision can contribute to your team’s success.

Portfolio: https://andersenmatt.com
Direct Contact: matt@andersenmatt.com

INTERESTED IN:
Full Time - Consulting - Freelance design

Expertise includes:
Design Direction & Product Leadership
Merchandising & Long Range Strategic Planning
Product Development & Sourcing/Supplier Strategy
Analyzing business metrics, researching consumer, competition and marketplace trends.
Team Leadership & Development
Product Design, color, graphic design, textile print, fabric, fit, construction, and packaging.

Product Category Expertise:
Lifestyle Apparel, Technical Performance Apparel, Outdoor Technical Apparel, Winter Sports Technical Outerwear, Footwear, Watches, Eyewear, and Accessories.

Created and led the overall product strategic direction from concept to production, including; seasonal design direction, color palettes, fabric selection, fit, print and graphic design. Spearheaded improvements in product delivering both creative and commercially successful collections, that significantly boosted revenue growth and brand momentum.
• Developed consumer focused seasonal and long-range product strategy
• Delivered world-class technical innovation for functional high-performance categories. 
• Hands-on design of top performing collections including; graphic designs and textile print art.

SENIOR DIRECTOR, MEN'S DESIGN

Develop and led the global product vision and overall merchandise strategy across multiple divisions; Active Lifestyle Apparel, Technical Snow Outerwear, Footwear, and Accessories. Managed all aspects of Design, Merchandising and Product Development.

VICE PRESIDENT, GLOBAL MERCHANDISING & DESIGN

Hired to improve product assortments and the operational performance of the design, merchandising, and product development teams for the Mens and Youth Divisions. Promoted for outstanding achievement after 9 months.

SR. DIRECTOR, MENS AND YOUTH MERCHANDISING & DESIGN

Developed and led the global creative direction across all divisions. Key member of the leadership team responsible for long range product strategy, business plan development, product execution, design team leadership, meeting financial goals and brand enhancement.
MENS - BOYS - WOMENS - SNOW - OUTDOOR - ACTIVE - FOOTWEAR - WATCHES - EYEWEAR - AXS

SR. VICE PRESIDENT DESIGN

VICE PRESIDENT DESIGN  

DESIGN DIRECTOR

Find out detailed information about Matt Andersen, Product Design & Merchandising Leader | Executes Compelling Product Assortments | Develops Teams | Drives Brand Growth in Huntington Beach, California

Matt Andersen: Product Design & Merchandising Leader | Executes Compelling Product Assortments | Develops Teams | Drives Brand Growth in Huntington Beach, California

Matt Andersen: Product Design & Merchandising Leader | Executes Compelling Product Assortments | Develops Teams | Drives Brand Growth in Huntington Beach, California

Matt Andersen

San Diego State University