Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Health & Fitness

Creative Design & Merchandising  Leader | Executes Compelling Product Assortments | Develops Teams | Drives Brand Growth

Creative & Design

A rare blend of creative and strategic business leader known for driving revenue growth through expertise in design direction, product design, merchandising, product marketing, and brand management; delivering compelling, consumer-focused, and profitable product assortments. 

Successful developing holistic product strategies for global active lifestyle apparel companies in multi-channel wholesale, retail, and e-commerce environments. Known for leading and developing high-performance teams. I’m highly collaborative with all stakeholders, driving initiatives across the organization to achieve financial and strategic brand goals. 

Expertise includes:
Product Design 
Color - Print - Graphics - Fabric - Fit
Design Direction & Design Management
Merchandising Strategy
Product Development
Long Range Strategic Planning
Team Leadership & Development
Improving Profitability & Operational Efficiency

Product Category Expertise:
Lifestyle Apparel, Active Performance Apparel, Outdoor Apparel, Winter Sports Outerwear, Footwear, Watches, Eyewear, and Accessories.

Direct Contact: matt@andersenmatt.com

SR. DIRECTOR, MEN'S DESIGN

Created the global product vision and merchandising strategy for multiple divisions & Categories; Active Lifestyle Apparel, Technical Snow Outerwear, Footwear, and Accessories. Led Design, Merchandising, and Product Development team.
• Responsible for the brand's global product strategy from concept to consumer.
• Drove long-range planning, seasonal product messaging and go-to-market strategy.
• Developed global merchandising plans for multi-channel wholesale, retail, and e-commerce environments.
• Led sustainable product and corporate social responsibility initiatives.

VICE PRESIDENT, GLOBAL MERCHANDISING & DESIGN

Hired to improve product assortments and the operational performance of the design, merchandising, and product development teams for the Mens and Youth Divisions.
• Implemented new product process to drive alignment and communication cross-functionally across the organization that improved profitability and productivity of product assortments.
• Managed all aspects of product creation process; assortment planning, design, development, calendar, pricing, negotiating and initial gross margin, improved execution and efficiency.
• Re-energized the product team by creating a culture of teamwork and collaboration.

SR. DIRECTOR, MENS AND YOUTH MERCHANDISING & DESIGN

Led the global creative direction across all divisions. Managed the global design teams. Accountable for product execution, meeting financial goals and brand enhancement.
• Delivered compelling product assortments and innovative product technologies that Increased revenues to $348m in the Americas region and $800m globally.
• Collaborated with the leadership team on long-range global brand strategy, product strategy, and marketing strategy.
• Developed the consumer-focused strategy for launching Quiksilver Womens Division extending the brand to new consumers and adding incremental revenue.
• Took over the launch of Quiksilver Mountain Division, executing under tight deadlines, driving new brand growth in the outdoor channel.

SR. VICE PRESIDENT DESIGN

VICE PRESIDENT DESIGN  

DESIGN DIRECTOR

DESIGNER

Find out detailed information about Matt Andersen, Creative Design & Merchandising  Leader | Executes Compelling Product Assortments | Develops Teams | Drives Brand Growth in Huntington Beach, California

Matt Andersen: Creative Design & Merchandising  Leader | Executes Compelling Product Assortments | Develops Teams | Drives Brand Growth in Huntington Beach, California