Matt Babiarz: in Santa Monica, CA
Matt Babiarz
Santa Monica | United States
Skills
No information
Interests
No information
Work experience
Mattel, Inc.
Digital Marketing Manager | 10/2012 - 10/2016
Brands: Hot Wheels, Disney/Pixar Cars, Mattel Games
Developing digital content strategy for Hot Wheels across games, social media, web, and e-commerce.
• Led launch of toys-to-life mobile game platform connected across entire Hot Wheels product line (300MM toy packages worldwide).
• Developed Track Builder, an online construction game with over 1-hour average engagement.
• Identified new opportunities in digital including user-generated content and gaming partnerships.
Houghton Mifflin Harcourt
Digital Strategist | 07/2010 - 09/2012
Led design and development of key PR, brand marketing, and social media campaigns.
• Identified and developed opportunities for IP in the digital space.
• Built case and developed marketing launch for new games in mobile and social for Curious George and The Oregon Trail.
• Assisted CMO in developing briefs and brand overview for major re-brand.
Houghton Mifflin Hacourt
Digital Producer | 11/2007 - 07/2010
Led development and implementation of e-mail marketing and lead generation system, generating database of 7.5 million contacts.
Wayfair
E-Commerce Marketing Manager | 06/2005 - 07/2007
Managed e-commerce site generating $28MM / year.