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Manager, Strategic Planning & Analytics

Top Management

•	Head of strategic planning for the $650M Sporting Goods retail group, driving business operations for the category and reporting directly to Category GM/VP.
•	Lead cross-functional teams to develop business cases and implement customer-focused strategy, from ideation through execution and post-implementation tracking.
•	Developed and implemented structured inventory management strategy, resulting in a reduction of more than 700k cubic feet of overstock inventory in 5 months.  
•	Created and led multi-faceted profit task force, which has delivered over 600 basis points in profit improvement through assortment mix shifts, packaging adjustments, COGS negotiations, and Co-Op programs.
•	Own Sporting Goods’ $200M+ annual Holiday program, working cross-functionally to manage all aspects of the program including assortment strategy, merchandising and inventory flow.  Successfully placed category in national store marketing and TV media in FY19.
•	Introduced new data-driven line review process, helping team of 60 merchants determine optimal channel mix and pricing to deliver sales and profit goals.  
•	Conduct regular analyses using SQL, Looker, and Adobe Analytics to understand business drivers, market trends, and customer insights to better position the category in the marketplace.  


• Business owner for $60M Team Sports business across the Walmart US eCommerce platform, with full P&L responsibility.
• Grew mature business by 10% through cultivation of existing assortment and introduction of new assortment through direct and marketplace partnerships.
• Led group wide initiative to drive Sporting Goods Customer Value Index (CVI), focusing on 5 key pillars: assortment, pricing, UX, search and browse, and delivery.  Improved CVI by 10 points in 3 months.
• Successfully launched premium assortment from key brands such as Rawlings, Mizuno and Wilson, allowing Walmart.com to reach a wider range of athletes.
• Owned all merchandising and digital marketing activities related to the category, including destination page and asset creation, SEO management, and UX optimization based on customer journey paths.
• Leveraged syndicated data sources including NPD and Participation Reports to understand industry and sport specific trends and seasonality to inform merchandising and assortment decisions.

Retail Category Manager

• Senior Analyst for the Pureology US business, responsible for P&L control of gross sales through gross margin.
• Assisted with management of spend helping lead the brand to 12% growth in net sales and 36% growth in profit.
• Built annual brand P&Ls based on input and collaboration with Marketing, Demand Planning, and Sales.
• Owned month end and ad-hoc reporting for the brand, allowing finance and brand leadership to understand variance to budget, new launch performance, Cost of Goods, and channel performance (Salon, Direct, Retailer).
• Lead ROI initiatives by measuring effectiveness of marketing promotions while driving cost savings strategies.

Senior Financial Analyst, Brand Finance

•	Financial analyst responsible for Physical Distribution & Other Logistics aspect of the P&L, focusing on supply chain costs within the SalonCentric distribution network, including facility overhead, logistics costs, and capital projects. 

Financial Analyst, US Operations 

Find out detailed information about Matt Dwyer, Manager, Strategic Planning & Analytics in Hoboken, NJ

Matt Dwyer: Manager, Strategic Planning & Analytics in Hoboken, NJ

Matt Dwyer

The College of New Jersey