Matt Flores: Senior Interactive Designer / Content Manager in Westchester, CA
Work experience
Junk Food Clothing
Senior Interactive Designer / Content Manager | 11/2011 - Current
Web and print layout designer.
Product and lifestyle photographer.
Manage digital brand assets.
Launch responsive website.
Analyze online marketing strategy and provide campaign results.
Work with developer partners for maximum site performance.
Deliver comprehensive direction for seasonal campaigns.
Prepare and present creative and marketing decks.
Organize department budget.
Manage freelance and assistant designers.
Contribute and communicate creative meeting notes.
Little Giraffe
Art & Marketing Director | 01/2016 - Current
Full stack creative and marketing director to 3 private equity-owned consumer goods companies.
Develop and oversee the execution of dynamic campaign calendars.
Perform UX audits for increased performance.
Launch email marketing automation and customer segment flows.
Leverage design, A/B testing and best practices to deliver strong ROI.
Report monthly and quarterly marketing performance.
Oversee brand identity and consistency across all consumer and retailer facing material.
Train and manage team of graphic designers, copywriters, social media & marketing associates.
Drive web developer implementations, time lines, budgets and approve deliverables.
Organize and maintain department budget.
Pitch new and innovative company processes.