Matt Keenan: Motivator. Strategic thinker. Leader. Team builder. Coach. Mentor. Brand architect. North American VP of Sales at BN3TH BN3TH.com Mattkenanspeaks.com in Ocean City, New Jersey

• Built strong top to bottom financial plans that outline and focus on growth opportunities for account that will deliver growth and sustainable results. • Identified AO revenue opportunities that lead to over $1.3M in additional business. • Created and drove directive assortments aligned with consumer insights and leverage retail partners for maximum sales potential. • Identified opportunities and/or key item strategies for account base to differentiate retailers in the marketplace. • Comprehension of all key aspects of the account’s business and have a strong understanding of the account’s business, and how we can partner for a mutual sustainable and profitable business relationship. • Managed the logistical issues with the LB port strike and thought and worked collaboratively with CSM to work on solutions to stay on revenue track and find others ways to move product effectively. • Owned and understood accounts business to be prepared to discuss with management daily, seasonally and yearly. • Challenged and executed premium consumer experiences and ensures the brand has an elevated and integrated position with retailers. • Grew the business +46% to LY, with a cancel of 2.3% and at one growth rate of +126% to LY • Lead WSS past all internal revenue targets for 9 consectuive quarters. • Exposure and interaction with Footlocker, Dick’s and all the premium sneaker ( Supreme, Bait, Undefeated ) business while working in this role.

• Developed seasonal assortments, forecasts and scenario plans for assigned accounts using category, account, brand and marketplace knowledge. • Understanding my accounts competitors and marketplace; utilize assessments, knowledge and brand management focus to adjust and drive business plans through account. • Developed and executed strategies with accounts; including semi-annual account business plans and monthly revenue targets. • Drove revenue growth with a Nike planning approach to the core action sports business. • Largest YOY growth % for all years I was in the NIKE SB Category. • Offered to join the NIKE mentoring program and worked with the cross category sales manager on Footlocker business. • Doubled the total business year over year and left the territory +118% in the three and a half years

• Lead the sales team of 10 territory specialty reps. • Developed strong seasonal assortments and consumer relevant product for sales teams. • Managed the company’s identity and brought brand insights to life in retail environments. • Worked with designers and merchants to drive industry leading product and designs • Responsible for planning, forecasting and delivering seasonal sales goals and providing the sales team the tools to achieve the corporate financial sales targets.