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Building Brands & Growing Companies 

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The achievements and adventures I'm most proud of didn't start with a brief or plan. They all started with a committed group of individuals with a shared vision and desire to accomplish something slightly ambitious or even amazing. 

As a multidisciplinary creative "marketeer" with 25+ years of experience in outdoor, fin-tech, agency, venture capital, private equity and manufacturing industries. I apply my diverse background to seamlessly blend marketing and brand needs with customer-centric design in order to deliver on-brand experiences that meet the needs of both customers and businesses. Highly skilled in developing both stylistic and innovative campaigns as well as scalable design systems and teams, translating and elevating brand visions, and delivering upon strategic initiatives driving profitability and growth.

Whether it's creating cutting-edge sales tools, compelling content, memorable presentations, super interesting events, inviting social media presences, or a killer website, what really matters is the style and substance behind the projects. I've been privileged to work with the committed and passionate people that share my desire to create innovative and beautiful work that really matters.

VP of Marketing

Brand marketing and creative services for any size organization. When it comes to building and scaling brands, my experience is broad and deep. Need to define the brand? Or maybe your website just needs a bit more "umpf"? Plus, I just love this stuff... reach out for a chat. I'd be more than happy to learn about the hopes and dreams for your brand.

START WITH THIS BRIEF:
Express the essence.
Create emotional impact.
Deliver the gift of delight.
Compel people to think.
Inspire people to act.

Owner

As the leading provider of outsourced administrative and transaction services for the private investment marketplace Assure looked to me to build a "functioning marketing team". That was the ask, and the outcome was a +10x growth in the number of impressions and leads.
+ Engaged senior leadership in the marketing strategy and planning process, crafting a comprehensive marketing effort that delivered on weekly KPIs for impressions, interactions and transactions.
+ Grew lead generation from a handful of referrals per month, to an average of 300 marketing qualified leads each week.
+ Developed, implemented and improved programs for SEO, partnerships, email, social media, education, PR, events and content resulting in:
  • Over 8,000 downloads of What's Going on in Venture, an Assure Podcast
  • Over 1 million opened marketing emails
  • Over 50,000 views of thought-leadership articles on assure.co
  • Over 5,000 downloads of Assure Analytics Reports, like the State of the SPV
  • 1,000 average quarterly registrations for Assure Structured LIVE virtual conference

The Youthlinc Service Year is a unique opportunity designed to engage high school and college-aged students in their local communities and communities abroad.

Humanitarians are accepted into the Service Year program in the fall and placed onto a team of students and mentors from across Utah. 

Each team works together throughout the year, meeting monthly, to prepare education, community health, vocational, business, environmental, and cultural exchange projects for a two week international trip the following summer. Youthlinc currently takes teams to nine different countries.

Once placed on a team, students commit to completing local service in their own community to prepare for their team’s international trip. The Service Year allows students to build leadership and interpersonal skills, and provides them with the tools to make meaningful relationships and change both locally and abroad.

Team Leader - Nepal 1 2022

Entrepreneur in Residence

Head of Digital - Executive Creative Director

Every agency is built to create leads. We think closing them is important too.

We believe marketing shouldn’t stop at the lead. It should go further, driving a brand’s messaging and differentiation throughout the sales cycle. With BLINK I collaborated with a deep bench of sales knowledge and experience to help our clients develop tools that deliver consistency in messaging and enhance the discussion—so that our clients’ messages are always relevant and on point.

It's called brand enablement. Simply put, enabled brands win more often.

Executive Creative Director

I assumed dual role of managing both the in-house teams of Creative Services and Trade Marketing after over a decade of leading the Creative, Content and Production efforts as Creative Director. In this expanded role, I managed both the marketing and creative budgets with a total annual budget of <$3M. The global trade marketing efforts included all trade shows, events, sales collateral, presentations for internal/external audiences, and any special sales projects for key accounts. As Director of Creative Services I continued to manage and direct the design and execution of all brand materials in all marketing channels.

Director of Creative Services and Trade Marketing

Creative Director / Art Director / Senior Web Designer

Creative Director

Graphic Designer

Find out detailed information about Matt Law, Building Brands & Growing Companies  in Salt Lake City, Utah

Matt Law: Building Brands & Growing Companies  in Salt Lake City, Utah