Matt Paladino: Senior Graphic Designer | Creative Direction | Crafting Impactful Brand Experiences in New York City Metropolitan Area, New York

• Defined and Developed Marketing Materials: Created a cohesive suite of marketing materials across a family of brands, ensuring alignment with overall brand strategy and messaging. • Supported Campaign Initiatives: Supported various marketing initiatives by designing engaging campaigns that effectively communicated key messages and promoted mental health advocacy. • Enhanced Mental Health Advocacy: Collaborated with cross-functional teams to ensure all marketing efforts supported mental health advocacy goals, fostering a positive impact within the community.

• Defined Brand Vision and Strategy: Assisted in establishing the brand’s overarching vision and developed a strategic roadmap that guided product design, marketing, and growth initiatives. • Coordinated Product Design and Development: Assisted in the end-to-end design and development of product collections, ensuring alignment with the brand’s identity and market trends. • Managed Community Building: Fostered strong relationships with creative networks and local communities, leveraging these connections to build a vibrant and engaged brand following.

• Created Diverse Marketing Assets: Developed a wide range of marketing materials, including web content, print collateral, and social media graphics, to enhance brand visibility and engagement. • Strengthened Visual Identity: Collaborated with cross-functional teams to ensure all marketing assets aligned with the company’s visual identity, reinforcing brand consistency across a family of brands. • Supported Collateral Production: Produced high-quality print materials, such as brochures and flyers, that effectively conveyed key information and attracted potential customers.

• Developed Diverse Marketing Materials: Created comprehensive marketing assets, including presentations, email campaigns, flyers, and reports, to effectively communicate key messaging and engage target audiences. • Coordinated Flyer and Report Creation: Produced high-quality flyers and reports that effectively highlighted key initiatives and company achievements, contributing to increased awareness and support. • Led Presentation Design: Designed visually compelling presentations that enhanced storytelling and effectively conveyed information to stakeholders and clients.

• Innovative Design Development: Provided creative and innovative design solutions for branding and marketing materials tailored to both B2B and B2C sectors, ensuring alignment with each client’s unique goals. • Cross-Platform Adaptability: Designed versatile marketing materials suitable for various platforms, including brochures, websites, social media, and email marketing, enhancing overall brand presence. • Designed High-Quality Deliverables: Delivered high-quality materials in both print and digital formats, maintaining exceptional standards and attention to detail throughout the design process.

• Captured Brand Essence: Produced tailored photography and videography that authentically captured the brand’s identity and messaging, ensuring consistency across all visual content. • Storytelling Through Visuals: Utilized photography and videography to tell compelling stories, effectively communicating the brand’s values and connecting with target audiences.