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Strategic Business Leader

Top Management

<p><span style="color: rgba(0, 0, 0, 0.9);">Performance driven Marketing Executive with a proven track record of scaling organizations through data-backed GTM strategies and aggressive revenue optimization. Expert in navigating complex supply chains and digital ecosystems to drive $50M+ in growth. Specialized in bridging the gap between high-level brand storytelling and technical performance marketing across B2B SaaS, D2C, and retail channels.</span></p>

• Architect GTM frameworks for B2B SaaS and D2C clients, delivering end-to-end strategic planning that secured competitive market positioning. 
• Optimize unit economics by restructuring acquisition funnels, resulting in reduced CAC and enhanced LTV through data-driven retention performance. 
• Engineer 360° disruptive campaigns across retail and digital channels, overseeing the rebranding of multiple entities to maximize brand equity. 
• Lead product innovation and UI/UX design initiatives to streamline user experiences, ensuring flawless execution from concept to market launch. 
• Navigated global logistics for scale-up clients, integrating 3PL systems to optimize cost-per-unit and supply chain efficiency.

Chief Growth Officer

Scaled a $50M+ Fitness company during COVID by innovating, speed to market and leveraging big box retail relationships while navigating one of the most challenging supply chains in recent history
•  Generated a $20M DTC business through .com and Amazon FBA/FBM
•  Lead digital market strategy with a consistent 10x ROAS
•  Established retail partnerships with Walmart, Target, Best Buy, Home Depot, Lowes, Meijer, DSG, and other top retail chains
•  Swift execution in marketing and product innovation where key components to the rapid growth in sales
•  Developed & launched several new fitness innovations in the cardio, strength and recovery categories
•  Spearheaded creative content production for all media channels; Largest video hit 81M+ views
•  Successfully processed over 4000+ shipping containers during one of the most challenging logistics times in history
•  Assembled a successful supply chain and procurement in Mexico to overcome issues out of China
•  Implemented infrastructure to support a rapid growth which included key systems featuring NetSuite, Suite WMS, Helium 10, as well as multiple AI tools

CMO & Co Founder

Focused on talent, content, brands, technology, sports, and live events, SALT Group was founded to create limitless opportunities for the storytellers, innovators and leaders who shape culture and future
•  A Full-Service Creative Agency specializing in video production, strategic branding, advertising and premium marketing services
•  Developed and managed production & marketing budgets from contracted Agencies, Businesses & Corporations
•  Lead, Concept, Create and Execute - Commercial Assets, Film Projects, Campaigns and Product Launches
•  Integrated tech innovations into productions for a premium client experience & disruptive strategic marketing initiatives
•  Aerial operations for large commercial and Film Productions- Part 107, Part 91, Part 135
•  Featured Clients: Red Bull, Aqua Lung Group, Michael Phelps, Airbus Helicopters, CanAm BRP, RED Digital Cinema, Showtime, Netflix, Carrera, DJO Global, NASCAR, Lamborghini, Las Vegas Motor Speedway

Chief Content Officer

•  Ownership of each venue’s development, execution of marketing, event strategies and programs that meet the organization’s overall objectives and financial goals while keeping the said brand/brands to the standard of the company’s direction
•  Broke records in revenue/profit in nightlife and day life venues across portfolio
•  Collaborate with Executive team as strategic partners developing annual marketing & media plans for venues
•  Revamped venue websites to streamline the purchase experience for consumers / UI / UX
•  Direct the venues media & marketing plan, marketing staff, budget & expense tracking
•  Lead and maintain premium creative brand standard for all venues
•  Plan and implement work and meeting schedules for all marketing staff in venue
•  Strategized with sponsorship team to leverage and maximize the company’s branding & experience capabilities
•  Create, review and implement all promotional and events calendars, while leveraging brand/distributor dollars
•  Oversee the venue event calendars and event approvals based upon overall calendar, history and venue needs

Director of Marketing

•  Led the field marketing business plan & budget for Las Vegas, NV / New Mexico in line with the national business strategy
•  Directed marketing strategy & execution of branded events, big moments, projects and activations across Nevada / New Mexico
•  Maximize a strong ROI by creating and supporting key scenes/events/marketing opportunities
•  Create and deliver media assets for Red Bull Media House by utilizing athletes, projects and events
•  Develop new ideas with local network of opinion leaders that bring the brand to life
•  Collaborate with sales counterparts on strategic consumer collecting campaigns to drive sales & gain market share
•  Lead creative distribution marketing programs for retail partners in and around key markets to drive sales / market share 
•  Concept, create and execute original Red Bull small fires events and athlete projects
•  Ownership and execution of the Las Vegas Consumer Collecting & Student Brand Managers programs
•  Mastered collaboration within all areas of the business to ensure 360-degree execution

Field Marketing Manager

•  Manage budget, logistics and schedule for all Sports Marketing assets within the Business unit
•  Maximize effective utilization of Sports Marketing Assets to drive consumer engagement and ROI
•  Innovation through athletes, projects, branding, product functionality messaging and content creation across all channels
•  Manage and lead athlete projects/events within the West Business Unit
•  Improve product perception to grow the user base via Sports Marketing
•  Collaborate with sales team to create special events and programs within accounts to gain market share
•  Support HQ team and Red Bull Media House on Athlete projects, films and events
•  Cultivated with Field Marketing Teams to execute Sports Marketing initiatives within the Business Unit

Special Ops Manager

Field Marketing / Event Marketing / Red Bull Media House

Marketing Contractor

•Manage budget, logistics and event planning for the motorsports category nationwide
•Lead digital marketing strategy and execution for all motorsports media outlets
•Provide creative thought with Product Development team on building/launching new products
•Manage design and launch of Ryan Dungey signature headphone line in Target retail
•Produce & manage major film project featuring athlete Robbie Maddison; launching fall 2014
(Partnership production with Red Bull Media House) with a budget of $250K
•Strategize point of sale with major retail partners (Best Buy & Target) in 2,800+ doors
•Work closely with Sales Team on expansion in motorsports doors globally
•Collaborate with Retail Marketing team to create in store display in core & CE retailers
•Develop all social media content for motorsports category (Facebook, Instagram, Twitter, etc.)
•Generate over 3.5M impressions of exposure per month
•Work closely with all sports marketing managers to ensure Athlete, Marketing and Sales objectives arealigned
•Manage a team of 9 professional athletes & 16 amateur athletes
•Execute 25 events/activations nationwide

Marketing Manager

•Sales Management of all sales employees (inside & outside) in the United States & Canada
•Increased sales in key accounts by 400%
•Built a team of inside & outside sales reps
•Created inside & outside sales reps territories, goals, and business plans
•Increased number of retailers by 70%
•Developed marketing in-store opportunities by working closely with endorsed athletes
•Worked closely with product development to ensure market ready product
•Produced 10+ in store contest to maximize sales and industry acknowledgement for the brand
•Work closely with internal credit management on maximizing sales while minimizing exposure
•Expanded team of endorsed athletes by 70% with out exceeding budget yet maximizing exposure
•Successfully expanded into numerous of other action sports and account base
•Managed marketing specialist who assisted with events, athletes, and promotional production
•Contracted sponsorship deals with top athletes / teams for 2012 year

Key Account Manager

FMF International inc. // Licensee to No Fear
•Responsible for Sales Management of the East Coast and Midwest Territory's
•Expanded business opportunities by developing sales in Canada, Mexico, and Australia
•Manage key accounts: West 49, Journey’s, Lids, Scheels, and Glik’s
•Established a team of eight outside sales reps
•Created outside sales reps territories, goals, and business plans
•Increased sales in territory by over 400% & Increased number of doors by 60%
•Responsible for three trade shows & 20+ various regional market events and opportunities
•Developed marketing in-store opportunities by working closely with endorsed athletes
•Created six annual key account sales contests with measurable sales results
•Worked closely with Product Creation to enable market ready product
•Created exclusive pre-line process that resulted in both SMU and in-line styles based on consumer andretailer feedback
•Work closely with internal credit management on maximizing sales while minimizing exposure

Sales Manager

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Matt Piva: Strategic Business Leader in Oceanside, CA

Matt Piva