Lifestyle

Outdoor

Adventure and landscape photography

Marketing Manager, Ecommerce

Marketing & Sales

Digital Marketing professional with a passion for adventure and landscape photography. Spend free time photographing the outdoors and indoors learning and refining my post production skills in Photoshop. Looking to make a change to a full time landscape and lifestyle photographer.

•	Managed email campaigns that strongly contributed to half a billion in sales to date for 2015.
•	Conceptualized, led and built CRM strategy for booked customers with dynamic and responsive content.
•	Increased email response rates while deploying 525 million emails. Grew open rates from 4.4% to 6.4%
•	Executed event-based triggered marketing campaigns with dynamic messaging that lead to 70% open rates. 
•	Oversaw and implemented cutting-edge display re-targeting pixel strategy concurrently with email and landing page optimization for search engines.
•	Helped save time with database automation and integration with Dream and Omniture.
•	Acquired over 120,000 Facebook fans through strategic email campaigns and sweepstakes.
•	 Redesigned the homepage of vikingrivercruises.com creating a better user experience. Used web analytics data and A/B testing that produced more clicks and a reduced bounce rate.

•	Worked with Marketing VP to develop, design and execute email campaigns to target local markets. Within a year increased California visitors to sportchalet.com from 50%-58%. 
•	Designed and prepared artwork in timely basis materials for newspaper, outdoor, magazine ads, signage and other print collateral.

Internet Coordinator

•	Created concepts for Nautica’s Latitude Longitude Fragrance website pushing the limits on interactivity.
•	Worked with core team to redesign Reebok.com juxtaposing their current offline campaign with reaching a new generation.

Art Director

Find out detailed information about Matt Purciel, Marketing Manager, Ecommerce in Canyon Country, CA

Matt Purciel: Marketing Manager, Ecommerce in Canyon Country, CA

Matt Purciel

Pensacola Christian College

Sierra Community College