Senior Manager, Ecommerce & Digital Marketing

Digital & Media

A dynamic marketing professional with over 12 years of experience managing ecommerce websites and digital marketing programs. Thrives in fast-paced environments that require creative solutions, flawless execution and ever-changing priorities. Stays on top of digital trends, analytically driven and is always looking for the next challenge. Expert in HTML, Wordpress, Magento, Shopify, Adobe Photoshop, Google Analytics, Facebook Business Manager and MS Office Suite. Working knowledge of Drupal, Joomla and other CMS platforms.

• Reporting to CMO, an organizational leader for digital marketing and ecommerce and key member of marketing leadership team.
• Manage digital acquisition campaigns including SEM, SEO, email, display, paid social and retargeting using internal resources and 3rd party agencies.
• Owns inshape.com and all content creation, site optimization, new feature development and code releases.
• Responsible for planning, budgeting and reporting ecommerce and digital marketing KPIs to key stakeholders.
• Project manager for the development of new on-demand fitness app from inception to launch.
• Manage SEO strategy including meta data optimization, content creation and technical audits.
• Onboarded new CRM system Braze to nurture leads, drive new member acquisition and increase engagement with existing members.
• Managed two direct reports: Email Marketing Manager and Digital Marketing Specialist

• Revitalized landmark brand with new digital acquisition campaigns including SEM, social, retargeting, affiliates and email channels to support DTC and retail business.
• Developed new paid social strategy to drive incremental digital revenue and retail traffic during key promotions, events and holidays.

Director of Digital Marketing

• Managed new customer acquisition during a high-growth period of the company via SEM, CSE, paid social and a robust influencer and affiliate program.
• Launched content strategy to improve SEO rankings, email CTR and social media engagement.

Senior Digital Marketing Manager

• Responsible for digital marketing budget, forecasting and reporting KPIs to leadership.
• Managed day-to-day bid optimizations for SEM, CSEs, retargeting and paid social campaigns.
• Developed content marketing strategy including blog redesign, writing and editing blog articles, and partnering with travel influencers to increase SEO rankings, customer acquisition and brand awareness.

Digital Marketing Manager

• Managed digital strategy and day-to-day relations for the agency's largest clients.
• Managed web content for client websites using CMS platforms (Wordpress, Drupal, Magento, Joomla) and custom HTML.
• Created digital marketing assets using Adobe Photoshop.
• Developed and executed content strategy for client emails, social properties and websites.

Digital Marketing Strategist

Find out detailed information about Matt Thompson, Senior Manager, Ecommerce & Digital Marketing in Concord, CA

Matt Thompson: Senior Manager, Ecommerce & Digital Marketing in Concord, CA

Matt Thompson