Fashion

Lifestyle

Moto & Powersports

Outdoor

Skate

Surf

Construction

Camping

Snowboarding

Skateboarding

Surfing

Marketing

Digital photography

Product inventing

Skatepark advocacy

Brand management

Realtor

Real estate & Property

Innovation-minded and highly cross-functional marketing professional experienced in managing global entertainment and consumer product brands both online and through traditional sales channels.  My professional experience is complimented with extensive small business leadership comprising of retail sales, marketing, and operational responsibilities.

•	Combining my years of personal, hands-on, experience in home construction and renovations with my global marketing experience, I chose to challenge myself in the world of residential real estate
•	I represent residential buyers, sellers, and perspective leaseholders
•	Directly solicit clients through referrals, open houses, door knocking, Etc.
•	Leveraging a multitude of online and offline strategies to marketing myself

•	Key channel support for national sales managers across all channels (mass, grocery, drug, specialty, distributor) serving customers such as Walmart (domestic & international), Target, Bed Bath & Beyond, Kroger/Fred Meyer, Safeway, Toys R Us, Etc.
•	Developed annual promotional plans, merchandising programs, and every day cross-merchandising strategies
•	Designed and deployed in-store merchandisers (pallet displays, floor displays, counter displays, side panels, clip strips) for non-licensed and licensed products (Teenage Mutant Ninja Turtles, SpongeBob, Crayola, Campbell’s, Sesame Street)
•	Led all aspects of trade show planning, merchandising, and communication strategy
•	Redesigned sales collateral including catalogs, sell sheets, and customer sales presentations
•	Actively drove new product development for licensed and unlicensed products
•	Directly managed new product development for licensed brands such a Campbell’s and Nesquik
•	Managed private label packaging for key accounts

Sr. Marketing Manager

•	Led the restructuring, rebranding, and financial growth of this 90+ person DISH Network sales, service, consumer electronics retail, and custom home theater business
•	Directly managed all sales, marketing, and operational affairs for the company
•	Oversaw all creative development – Print, outdoor, radio, television, digital (online)
•	Launched a regional marketing campaign with Virginia Tech Football and Head Football Coach Frank Beamer
•	Established and managed a DISH Network direct sales business consisting of both traditional and digital marketing tactics
•	Developed an affiliate sales program spanning 18 counties using existing customers, corporate partnerships, and student/civic organizations – This affiliate program grew to represent over 50%-60% of DISH Network retail revenue for our company
•	Developed a field sales program (audio visual related products) through our tech force that leveraged the 100+ homes/day we serviced on behalf of DISH Network – This entailed transforming technician-minded employees into professional sales consultants
•	Awarded a national “best in class” status by DISH Network for customer satisfaction (CSAT) – In home service & installation
•	Served as trade marketing & sales adviser for key national vendor partners including DISH Network & Mitsubishi Electric to improve product offerings, brand & sales strategies, and operational procedures
•	Consulted with local, state, and federal officials on numerous customer and industry-impacting issues

Vice President (Principal)

•	Developed new product lines, merchandising vehicles, and sales programs for national and regional accounts
•	 Product Category/Brand Manager for new & existing product lines (Everyday & Seasonal)
•	Private label Category Manager for Kroger / Fred Meyer’s Everyday Living line
•	Developed and managed all formal sales collateral for our everyday and seasonal business
•	Designed promotional/seasonal in-store merchandisers (floorstands, pallet displays, specialty racks, Etc.) and planograms for various regional and national accounts including Wal-Mart, Kmart, Kroger/Fred Meyer, Food Lion, Albertsons, Etc.
•	Sourced new products from key international suppliers in China, Hong Kong, Taiwan, and India
•	Developed the first comprehensive promotional plan to span accounts of all sizes across all channels 
•	Managed the merchandising and setup of trade show booths including International Housewares Association (IHA)
•	Managed and attended various wholesaler and buying group shows

Brand/Channel Marketing Manager

•	Project managed the development of Day Runner’s branding and e-commerce websites
•	Managed website development projects for Day Runner and PBS Kids
•	Developed Day Runner’s 2002/2003 online consumer direct marketing plan
•	Utilized market research and focus groups to guide strategic decision making
•	Co-managed technical and creative development team
•	Managed client relations

Project Manager (Contract)

•	Co-pioneered the first digital marketing team for Universal Studios Theme Parks & Resort division to build and manage a multi-million dollar online business in consumer goods, theme park tickets, and vacation packages
•	Served as central project manager for the first digital branding and e-commerce website for Universal Studios Recreation Group coordinating between internal and external stakeholders and our production agency
•	Served as divisional representative on various corporate task forces and strategic integration teams (motion picture, home video, consumer products, theme parks, Etc.)
•	Managed key third-party website and digital media agency relationships
•	Participated in corporate brand discovery process
•	Managed creative approval process with licensed entertainment brands
•	Developed co-branded content and promotion  for Jurassic Park DVD release
•	Created the first consolidated digital asset library (photos, logos, vectors, Etc.) for division
•	Conducted consumer research using surveys and focus groups
•	Developed and managed first consolidated monthly e-commerce sales report for the division
•	Managed temporary staff and interns

Marketing Specialist

Find out detailed information about Matt Whitcomb, Realtor in Irvine, CA

Matt Whitcomb: Realtor in Irvine, CA

Matt Whitcomb

Virginia Tech