Matthew Adame-Valencia: Digital Marketing Coordinator in Los Angeles, CA

Analyzed campaign results and made recommendations on ways to improve or increase the success of marketing efforts via social media on various musical artists and their marketing campaigns • Created and managed marketing campaigns on multiple digital platforms to boost revenue for company products/ musical artists. Campaigns included email and search engine optimization (SEO) and marketing (SEM) strategies. • Monitored the results of digital marketing efforts and report any successes or shortcomings to the marketing and sales teams. This included any merchandise sales from touring with artists.

• Film videos on set or on location • Edit footage in post-production • Organized and lead media teams for various shoots including music festivals • Work with the brand teams to produce new ideas for company branding, promotional cam- paigns, and marketing communications • Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion • Plan, oversee, and execute efforts to hook new customers and increase product or service sales via digital media and new marketing campaigns • Developed web content, ensuring all content is up to date, or measuring the success of spe- cific web pages • Collaborating with account executives to obtain knowledge of the clients' requirements • Responsibility to keep the team informed and aware of all the latest developments in the industry via trends

• Designated photographer for the MDPR division of Associated students Inc at Cal Poly Pomona • Prepare photographic materials for publications, news, and media opportunities • Developed photographic campaigns, created campus events and took headshots for the cam- pus