Bike

Outdoor

Snow

Triathlon

Health & Fitness

Consumer & Data Strategy | Outdoor Technical Apparel & Equipment | Product Insights | Market & Competitive Intelligence | Data Storytelling | Outdoor Athlete

Marketing & Sales

I’m an insights and strategy executive with over 25 years of experience driving growth, innovation, and brand transformation across the media and advertising landscape.

Today, I’m channeling that experience toward my next chapter — the Outdoor Technical Apparel & Equipment industry — where my professional expertise meets my personal passion.

I’ve built a career turning complex data into stories that inspire action — leading consumer insights, market intelligence, and data strategy programs that have influenced billions in revenue. My approach blends analytics with empathy: understanding what drives people, why they connect to certain brands, and how purpose and storytelling turn insights into loyalty.

As a hiker, skier, trail runner, cyclist, and triathlete, I’ve lived the outdoor mindset — and I’m inspired by the brands that fuel performance, adventure, and connection to nature. My goal is to help those brands grow through deeper consumer understanding, smarter data strategy, and more authentic storytelling.

If you’re an outdoor brand or innovator looking to bridge insights, creativity, and growth — let’s connect.

Core Strengths:
Consumer & Market Insights | Brand & Go-To-Market Strategy | Product & Category Insights | Competitive Intelligence | Data Strategy | Executive Storytelling | Outdoor Industry Alignment

Leading enterprise-wide product, market insights and competitive enablement initiatives 

Key Achievements: 
• Developed comprehensive competitive intelligence & enablement strategy, resulting in 25% improvement in sales revenue and customer satisfaction metrics 
• Pioneered data-driven insights for Streaming TV & XUMO product offering using proprietary first-party data
• Implemented the first-ever AI-driven Competitive Enablement Tool with CRM integration, revolutionizing sales support processes 
• Partner with cross-functional teams (Marketing, Research, Category, Product & Strategy) to develop insights that inform long-term business strategy roadmap

Senior Director, Market Insights & Competitive Intelligence

Oversaw corporate-wide research strategy and provided data-driven insights to C-Suite leadership to drive long term business strategy

Key Achievements: 
• Interpreted complex market research data for C-Suite decision-making, directly influencing enterprise sales strategy and resource allocation 
• Led business development and contract negotiation with third-party data vendors, evaluating data quality and integration opportunities 
• Created comprehensive data strategies for Automotive, Tune-In, and Political Advertising verticals, resulting in 18% revenue growth 
• Successfully managed and mentored 5-person analytics team, implementing performance management and professional development initiatives

Senior Director, Audience & Consumer Insights

Senior Director, Corporate Research

Provided strategic research solutions and data analytics to regional sales organization driving  revenue across multi-platform advertising products.

Key Achievements: 
• Analyzed television ratings, competitive, digital, and qualitative data to demonstrate advertising platform value propositions 
• Designed and delivered comprehensive training programs on research methodologies for sales and management teams 
• Developed strategic sales collateral highlighting competitive advantages across 15-person regional territory

Regional Director of Audience Insights & Performance Marketing

Regional Director of Research & Marketing

Delivered strategic research solutions and analytics support to local advertising sales teams for multi-platform product portfolio.

Key Achievements: 

• Developed data-driven sales collateral and value propositions that effectively communicated product benefits to agencies and clients 
• Created and implemented training programs for sales teams across multiple markets 
• Presented complex analytical findings to key agency and client stakeholders, supporting revenue growth initiatives

Research Manager

Audience & Consumer Insights Manager

Research Analyst

Matthew DeAngelis: Consumer & Data Strategy | Outdoor Technical Apparel & Equipment | Product Insights | Market & Competitive Intelligence | Data Storytelling | Outdoor Athlete in Slingerlands, New York