Matthew DeAngelis: Consumer & Data Strategy | Outdoor Technical Apparel & Equipment | Product Insights | Market & Competitive Intelligence | Data Storytelling | Outdoor Athlete in Slingerlands, New York

Leading enterprise-wide product, market insights and competitive enablement initiatives Key Achievements: • Developed comprehensive competitive intelligence & enablement strategy, resulting in 25% improvement in sales revenue and customer satisfaction metrics • Pioneered data-driven insights for Streaming TV & XUMO product offering using proprietary first-party data • Implemented the first-ever AI-driven Competitive Enablement Tool with CRM integration, revolutionizing sales support processes • Partner with cross-functional teams (Marketing, Research, Category, Product & Strategy) to develop insights that inform long-term business strategy roadmap

Oversaw corporate-wide research strategy and provided data-driven insights to C-Suite leadership to drive long term business strategy Key Achievements: • Interpreted complex market research data for C-Suite decision-making, directly influencing enterprise sales strategy and resource allocation • Led business development and contract negotiation with third-party data vendors, evaluating data quality and integration opportunities • Created comprehensive data strategies for Automotive, Tune-In, and Political Advertising verticals, resulting in 18% revenue growth • Successfully managed and mentored 5-person analytics team, implementing performance management and professional development initiatives

Oversaw corporate-wide research strategy and provided data-driven insights to C-Suite leadership to drive long term business strategy Key Achievements: • Interpreted complex market research data for C-Suite decision-making, directly influencing enterprise sales strategy and resource allocation • Led business development and contract negotiation with third-party data vendors, evaluating data quality and integration opportunities • Created comprehensive data strategies for Automotive, Tune-In, and Political Advertising verticals, resulting in 18% revenue growth • Successfully managed and mentored 5-person analytics team, implementing performance management and professional development initiatives

Provided strategic research solutions and data analytics to regional sales organization driving revenue across multi-platform advertising products. Key Achievements: • Analyzed television ratings, competitive, digital, and qualitative data to demonstrate advertising platform value propositions • Designed and delivered comprehensive training programs on research methodologies for sales and management teams • Developed strategic sales collateral highlighting competitive advantages across 15-person regional territory

Provided strategic research solutions and data analytics to regional sales organization driving revenue across multi-platform advertising products. Key Achievements: • Analyzed television ratings, competitive, digital, and qualitative data to demonstrate advertising platform value propositions • Designed and delivered comprehensive training programs on research methodologies for sales and management teams • Developed strategic sales collateral highlighting competitive advantages across 15-person regional territory

Delivered strategic research solutions and analytics support to local advertising sales teams for multi-platform product portfolio. Key Achievements: • Developed data-driven sales collateral and value propositions that effectively communicated product benefits to agencies and clients • Created and implemented training programs for sales teams across multiple markets • Presented complex analytical findings to key agency and client stakeholders, supporting revenue growth initiatives

Delivered strategic research solutions and analytics support to local advertising sales teams for multi-platform product portfolio. Key Achievements: • Developed data-driven sales collateral and value propositions that effectively communicated product benefits to agencies and clients • Created and implemented training programs for sales teams across multiple markets • Presented complex analytical findings to key agency and client stakeholders, supporting revenue growth initiatives