Bachelor of Business Administration in Marketing

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Director of Channel Marketing

Marketing & Sales

• Bachelors degree in marketing with 10+ years of experience in sales, marketing and channel marketing.
• 3+ years experience in direct managing as well as influencing multiple departments within the organization.
• Ability to create and produce results between high-level strategy, to mid-level planning, to detailed execution.
• Proficient abilities in marketing, analyzing, strategic planning and negotiation.
• Strategic channel manager generating incremental promotional sales of $1.5+MM annually while maintaining gross margin.
• Achieves and exceeds goals while remaining under budget each year.
• Develops strong relationships with executives of all channel groups.
• Well-regarded within the industry, represented on 2 preferred supplier advisory councils.

Senior Channel Marketing Manager

Represent JPW's brands: JET, Powermatic, Wilton and Edwards, on leading all promotional efforts
to distributors. Developed, implemented and executed JPW's first ever semester promotional deck,
driving over $1+MM in incremental sales. Collaborated with all departments (Finance, VP Sales,
Product Management, Supply Chain, and Customer
Experience) to ensure cross-functional alignment. Strategically kept top and bottom-line sales, while
growing company's ROI and gross margins.
• Accountable for building and developing programs while adhering to the marketing budget and gross
margins percent and dollars.
• Responsible for creating channel marketing strategy and oversee marketing deliverables that support
sales channels including distribution and wholesale.
• Develop strong relationships with executives in all channel groups and associations to ensure both
party's strategies align. Negotiate all contracts for base rebates, growth incentives and additional
incentives for all channel groups.
• Organize all trade shows and annual meetings for all groups. Developed table meeting presentations
to clearly communicate JPW company strategies and tactically partner with members. Designed
all booth layouts to ensure brand awareness, brand recognition and new products are visible and marketed through all opportunities.
• Managing one direct rep, have 23 indirect sales reps and 85 indirect agency sales reps.

Channel Marketing Manager

Managed sales operations of 5 major markets within Tennessee amounting over $4.5M
annual sales.
• Created strategic initiatives and sell through programs for direct accounts, wholesale
distributors and multi-branch locations for regional and national accounts.
• Regularly arranged sales calls and meetings with distributor account to present new
products, discover opportunities and establish relationships to grow overall business.
• Evaluated market trends and analyzed sales data to create custom programs and promotions to grow
accounts.

Territory Manager

Partnered with business owners and sales reps to drive sales with direct and national
accounts in a territory of $2.6 million annual sales in 2014.
• Executed strategic sales calls with accounts to help grow sales and capture market share for a
growth.
• Developed customized quarterly promotion programs to accounts for the implementation of new
products, specials buys and branch merchandising decisions.
• Identified and executed opportunities within my territory to convert product categories to Milwaukee from competitive brands.

Territory Representative

• Representative of 7 Home Depot accounts totaling over $3.7M yearly sales.
• Exemplified a competitive, sales driven attitude while implementing effective marketing
promotions and establishing relationships to benefit the business.
• Planned and executed profitable events through developed relationships, advertising
inside/outside The Home Depot, and reaching out to acquire contacts.
• Performed sales and marketing activities that exceeded sales forecast while maintaining
positive customer relations.

Field Representative

Find out detailed information about Matthew Dedeluk, Director of Channel Marketing in Nashville, TN

Matthew Dedeluk: Director of Channel Marketing in Nashville, TN

Matthew Dedeluk

Owens Community College

University of Toledo