Matthew Snell: Creative Director & Marketing Specialist in Aspen, CO

SMPL CO is a new venture I have pursued with a group of talented individuals working to make the dream happen. SMPL Co was created with a simple belief system: ‘Complexity Simply Designed.’ We are a full service Branding, Design, Production and Supply company. We provide many services such as Graphic Design, Video Production, Photography, Web Design, Marketing, Advertising and more upon request. - www.smplco.io

Shortly after completing school, I opened my own freelance graphic studio. Here I offer full graphic services ranging from basic marketing material and logo design to website design and social media optimization. In addition to the graphic services, I offer full service screen printing for, but not limited to, t-shirt design and printing. I was given the opportunity to work with a few small companies ranging from surf shops to restaurants and bars. To name a few, BarleyRepublic Irish Pub, Clean Ocean Surfboards in Jacksonville, Surf Bikini Retreat in Costa Rica, Victoria Hardina Photography, Marvin Limited Manufacturing Company, Marriott Fort Lauderdale Coral Springs, Slice Italian Bistro, St. Augustine Saint Johns County Skateboard Alliance, and Blackbook Vinyl.

I began this job as an intern, which soon led to a freelancing position. Shortly after, I was offered a full time job as a Junior Designer and within a few months was given the position as Art Director. During the time employed here I developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. Generated detailed specs of final designs as well as collecting and preparing final files for print and publication from concept to completion, for such things as advertisements, trade show banners and signage, web graphics, brochures, annual reports, and much more. Designed user interface, tools and web pages to meet branding guidelines and web best practices. At Shepherd I worked with large scale clients such as CSX, Merial, UF Florida Proton Therapy, Jacksonville Zoo and Gardens, America’s Best, Walmart Vision Center, Eyeglass World, Florida Blue Health Care, Girl Scouts, Habitat for Humanity and many other small-scale clients.