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Director of Marketing and Business Development

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A global brand storyteller, communications expert and marketer with expertise in product, broadcast, editorial, social and content, driven to make connections, increase consideration and drive action & advocacy for customers and within great companies. With specialisms in digital programs and advertising creative, collaborator and ambassador committed to leveraging ideas that draw new audiences, answer business challenges and scale to engage hard-to-reach Millennials and Gen-Z.


Oversee business development, new business and marketing for Cake Group, a creative agency that gets people talking – part of Havas Media and a member of the global Havas network of agencies. Responsible for new business successes including the Coca-Cola Company, I Love New York, Shiseido Cosmetics, YP, LVMH, Pernod Ricard and the United Nations Population Fund.

Oversee thought leadership and knowledge products from the Havas Collective, an initiative linking creativity, technology, innovation and media at Cake and Havas.

Managed agency business development, including end-to-end RFP/RFI and pitch management, search consultant liaising, CRM program development & oversight, articulation and dissemination of cold-call & development strategies, client prospecting and lead generation
Built, executed and managed SS+K marketing, overseeing external PR team – copy, code and management of agency social/digital properties 
Led agency external communications for new work (including Webby-winning Obama for America national creative campaign, creative for Mark Zuckerberg’s FWD.us and digital/social Kraft Foods product launches, among others) 
Led new business pitches and planning for corporate, brand and nonprofit assignments, with wins including Procter & Gamble, Unilever, KIND Snacks, Kraft Foods, Wells Fargo, MSNBC, Under Armour and The TODAY Show, HBO and Viacom

Manager, Marketing

Strategized & launched IBM’s global Smarter Cities Challenge across 16 markets & municipalities
Managed IBM senior team intensive month-long innovation consultancy for then-Mayor Cory Booker

Consultant

Find out detailed information about Matthew Spector, Director of Marketing and Business Development in New York, NY

Matthew Spector: Director of Marketing and Business Development in New York, NY

Matthew Spector

Northwestern University