Matthew Wold: in Los Angeles, CA

Built and led the Global Digital Marketing Team overseeing the CRM and Email Marketing Programs, 20 WW websites, content strategy, SEO, digital governance, UX, analytics, campaigns, paid media efforts, and channels like Amazon.com. Managed >150 digital-related projects per year, including multichannel product launches. Developed consistent, engaging brand experiences across consumer touch points to increase brand awareness, affinity, and omnichannel sales. Responsible for strategic planning, KPI goals, budget management, execution, and timeline and ROI tracking. • Grew the Belkin audience by >30% and audience engagement by >25% (2016 – 2020). • Increased global product registrations by >60% 2018/2017 via a number of UX-related initiatives. • Grew across-platform brand engagement >35% (e.g. Belkin.com, Bestbuy.com, Target.com, et al.) ? • Secured $200k in annual savings by removing extraneous services and bringing portions of 3rd party work in-house. • Implemented operational and process measures that resulted in dramatically improved vendor scorecards branded product-page content, improving consumer experiences, and increasing sales by an estimated 20%. • Ran a global CMS content migration and website redesign project resulting in a 20% increase in site engagement and increase in global operational site publishing and management efficiency. • Led the Amazon.com across-brand content strategy increasing organic search rankings, traffic volumes, and sales. • Led the digital brand development and launch of Playa, a new 2019 Belkin International brand exclusive to Amazon. • Designed and published Belkin, Linksys, and Playa brand stores on Amazon.com and rolled them out globally, boosting user engagement and conversion. Amazon highlighted the ‘best in class’ Belkin brand store at CES 2018. • Built the content-marketing program. Launched and maintained value-added content across 18 websites, increasing organic traffic, brand engagement, search authority, and brand leadership and trust with partners and consumers. • Launched Bazaarvoice SaaS (i.e. UGC) on Belkin.com, alongside ancillary services (e.g. sampling program, Q&A). • Managed >10+ agency and vendor relationships including across-brand contract negotiations.

Led strategy and operations for INTEL worldwide channel web experiences, driving digital content strategy, UX, analytics, and site IA. Managed agency relationships, and collaborated with product managers, developers, and marketing teams to prioritize, execute and track projects. • Led pilot project to globally on-board Intel’s Distributor Resource Center website (IDRC) from legacy platform (Team Site) to Intel.com (Adobe CQ). Responsible for UX/functionality/look/feel, global Adobe CQ training, and localization.

Managed agency relationships and marketing for HSBC's largest credit card portfolio.

Seattle Led high-profile Jeff Bezos initiative to grow the Universal Wish List database and increase user engagement and purchasing behaviors on Amazon.com. Wrote, published, maintained, and optimized project elements including UX, creative direction, email strategy and execution (>150M sends), launch plans, promotion, and performance analysis. • The event received 250M impressions, grew the database by 42%, increased user engagement by 33%.

Seattle Served on the "Blu-ray Task Team", created to introduce and evolve Amazon's new HD business. Managed email program with a monthly send rate of >2M. Wrote, published, and maintained HD educational web content.

Seattle Responsible for hitting sales targets for >20 studio accounts overseeing relationships, campaign cycles, and all analysis. • Increased my portfolio's 07 DVD sales 34% y/y and 40% y/y over industry DVD growth. • Grew incremental revenue an average of 230% y/y per studio. • Negotiated 2007 studio contract agreements resulting in gains valued at over $3M. • Developed AMZN's 1st across-studio sale program resulting in >$3M in annual incremental co-op. • Managed AMZN's Small Vendor Marketing Program, growing y/y participation by >200%. • Acquired exclusive streaming video & audio content from studios and labels. Collaborated with studios to oversee the creative process, conducting interviews with talent and editing EPKs. • Introduced and led the beta Vine sampling program for the movies & music divisions, participating in strategic planning, running data analysis, and selling the program to studios and labels. • Served as a contributing editor of film reviews, blogs, and onsite content for six years.

Seattle Collaborated with Amazon media buyers, studios, publishers, and labels to ensure optimal ordering practices. Improved Amazon.com data integrity resulting in improved customer experiences and sales.