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Regional Manager

Top Management

I'm a top marketing and brand development professional with over 10 years experience in consumer marketing industry focusing on Sales, Public Relations, Events Marketing, and Consumer Marketing. Throughout my career I have refined my Marketing & Leadership skills working as an Events Specialist, Marketing Representative, and Market Sales Manager. I'm a hard working individual with a passion for new challenges and fun opportunities. My experience and motivation has prepared me to become a successful contributor to a great company.

-Act as the primary point of contact for day-to-day communications with our client, Brightstar, HQ and regional representatives.
-Manage and report daily progress, outcomes and the areas of opportunities for improvement utilizing our sales tools.
-Ensure proper staffing levels to meet project demands, approve and manage the proper recording of time worked and ensures sales production of team is optimal at all times.
-Manage all expenses to effectively stay within budget.
-Provide leadership, motivation, direction, and guidance to achieve company, client, and program objectives.
-Perform regular one-to-one meetings with direct reports and communicates performance accomplishments, improvements needed and sets expectations that drive alignment to business objectives.
-Effectively manage a team of Account Executives by clearly articulating the steps to improve through developing and maintaining relationships within the retail channel; work to build credibility and trust with store owners & managers, as well as retailer district and regional management.
-Gather in-market and out-of-market competitive intelligence.
-Conduct regularly scheduled conference calls with team and sends out weekly summary

•Oversee multi unit retail sales and operations in an assigned geographic region (SWAS Environment) and achieve comprehensive assigned sales, revenue, and quality customer service objectives, while maintaining operational compliance as set by management and client. 
•Develop and maintain a competent, well trained and fully staffed team of Managers and Sales Associates. 
•Responsible for ensuring budgeted hours are reported and adhered to properly. 
•Directly manage upwards of 30 Wireless Associates (FT/PT) with 10 being Store Managers/Team Leads. 
•Manage the implementation and successful execution of programs designed to achieve future growth and sales generation within budgetary guidelines.  
•Ensure my teams are scheduled and attending all virtual webinars and trainings as instructed by the training team and senior leadership. 
•Manage a professional relationship with client(s) and align internal expectations to mirror the KPIs of client and internal management. 
•Follow Rhyt

Market Manager

Responsible for driving sales and maximizing retail success. In this role I build brand awareness and advocacy with both retail sales personnel and consumers. I report on Samsung and competitive products, promotions and services while increasing sales through and within existing accounts driving demand at a local level. Achieve targets and goals for assigned territory while explaining product features/benefits to generate customer interest.

•Schedule and maintain expected store visits and events per day. 
•Develop relationships with key partners. 
•Understand and respond to customer needs while tracking and monitoring account activity. 
•Work directly with retailers and carriers in the marketplace to ensure training and event compliance. Provide hands-on training to Sales Rep which include small scale programs (i.e. Lunch-and-Learns). Perform in-store merchandising. 
•Conduct consumer facing activities Gather market and competitive insights. 
•Develop & execute detailed sales/marketing plans. 
•Responsible for routine or standard technical problems and responds to standard requests from internal and external customers. 
•Makes decisions within guidelines and policies. Is accountable for the contributions of the project sub-team.

Field Sales Manager (Samsung Electronics)

Events Specialist (Events/Sponsorships/Partnerships) Provided a knowledgeable presence of the OtterBox/LifeProof Brand and new products at consumer and customer-focused events. I also worked closely with LifeProof Sponsored Athletes. Traveled throughout North America as an Events Specialist to execute and engage with consumers to build brand recognition for Otter Products at Tradeshows and Sponsored Premium Events such as CES, X-Games, Ironman, Xterra, Reebok Crossfit, SXSW, GoPro Mountain Games etc. Used KPIs to scale measurement across multiple verticals. Supported the Team Leader in shaping the strategies, generating ideas, and ensuring executional excellence.


•Coordinated and Managed onsite setup of all Branding, POP, and marketing materials including product, display racks, signage, & booth assets
•Planned and Executed consumer engagement activations
•Coordinated Post Event Strategy including inventory count, teardown, and shipping
•Used Social Media Platforms such as Twitter, Instagram, and Facebook to conduct contests, giveaways, and consumer feedback
•Coordinated event budget, travel, and room accommodations
•Researched, Reviewed, and Secured new Sponsorship & Event opportunities to increase brand visibility and exposure to new consumers
•Utilized CRM Tools through Sugar CRM for project management
•Conducted Onsite Management and Training of Agency Brand Ambassadors 
•Collaborated with 3rd party agency to conduct Onsite Booth Management of Sponsored Athletes
•Completed Post Event Recap with KPI/ROI Analysis for Marketing Manager Review

Events Specialist (North America)

OtterBox Regional Field Marketing Representative(Southeast Region GA,TN,NC,SC,KY,AL,FL)- Trained Carrier (AT&T, Verizon, Sprint, & T-Mobile), National Retail (Best Buy, Walmart, RadioShack etc), and Indirect/Local outdoor dealers employees on the features and benefits of Otter Products within an assigned territory. My focus was to build a rapport with Partner Accounts and work with Directors, District Managers, and Store Managers to drive sell thru in the retail channel, build brand equity, and attend tradeshows & partner events to promote and market new products.

•Leveraged regional tradeshows and consumer events (NCAA Final Four, Chick Fil A Bowl, King of Wake, Merrell Down & Dirty Mud Run, Verizon Wireless/Atlanta Falcons Charity Golf Tournament etc.) to increase brand visibility.
•Consulted and advised customers about products while emphasizing product features and demonstrating technical knowledge of battery products.
•Merchandising/POG-POP compliance, Market Development, and Regional Event Marketing
•Created and maintained strong lasting partner relationships built on customer engagement, commitment, and customer service
•Developed and maintained detailed records of customer visits and In-Store Demos, and prepared weekly and monthly reports to define customer value
•Worked cross functionally with the b2b department on converting warm leads into new accounts
•Utilized CRM Tools through Sugar CRM for field reporting and account management
•Coordinated and led product training classes to medium and large groups throughout the southeast region to help drive sales in the retail channel.

Regional Field Marketing Representative

Find out detailed information about Maurice (Moe) Byrd, Regional Manager in Fort Oglethorpe, GA

Maurice (Moe) Byrd: Regional Manager in Fort Oglethorpe, GA

Maurice (Moe) Byrd

Chattanooga State Community College