Maurice (Moe) Byrd: Regional Manager in Fort Oglethorpe, GA

Events Specialist (Events/Sponsorships/Partnerships) Provided a knowledgeable presence of the OtterBox/LifeProof Brand and new products at consumer and customer-focused events. I also worked closely with LifeProof Sponsored Athletes. Traveled throughout North America as an Events Specialist to execute and engage with consumers to build brand recognition for Otter Products at Tradeshows and Sponsored Premium Events such as CES, X-Games, Ironman, Xterra, Reebok Crossfit, SXSW, GoPro Mountain Games etc. Used KPIs to scale measurement across multiple verticals. Supported the Team Leader in shaping the strategies, generating ideas, and ensuring executional excellence. •Coordinated and Managed onsite setup of all Branding, POP, and marketing materials including product, display racks, signage, & booth assets •Planned and Executed consumer engagement activations •Coordinated Post Event Strategy including inventory count, teardown, and shipping •Used Social Media Platforms such as Twitter, Instagram, and Facebook to conduct contests, giveaways, and consumer feedback •Coordinated event budget, travel, and room accommodations •Researched, Reviewed, and Secured new Sponsorship & Event opportunities to increase brand visibility and exposure to new consumers •Utilized CRM Tools through Sugar CRM for project management •Conducted Onsite Management and Training of Agency Brand Ambassadors •Collaborated with 3rd party agency to conduct Onsite Booth Management of Sponsored Athletes •Completed Post Event Recap with KPI/ROI Analysis for Marketing Manager Review

OtterBox Regional Field Marketing Representative(Southeast Region GA,TN,NC,SC,KY,AL,FL)- Trained Carrier (AT&T, Verizon, Sprint, & T-Mobile), National Retail (Best Buy, Walmart, RadioShack etc), and Indirect/Local outdoor dealers employees on the features and benefits of Otter Products within an assigned territory. My focus was to build a rapport with Partner Accounts and work with Directors, District Managers, and Store Managers to drive sell thru in the retail channel, build brand equity, and attend tradeshows & partner events to promote and market new products. •Leveraged regional tradeshows and consumer events (NCAA Final Four, Chick Fil A Bowl, King of Wake, Merrell Down & Dirty Mud Run, Verizon Wireless/Atlanta Falcons Charity Golf Tournament etc.) to increase brand visibility. •Consulted and advised customers about products while emphasizing product features and demonstrating technical knowledge of battery products. •Merchandising/POG-POP compliance, Market Development, and Regional Event Marketing •Created and maintained strong lasting partner relationships built on customer engagement, commitment, and customer service •Developed and maintained detailed records of customer visits and In-Store Demos, and prepared weekly and monthly reports to define customer value •Worked cross functionally with the b2b department on converting warm leads into new accounts •Utilized CRM Tools through Sugar CRM for field reporting and account management •Coordinated and led product training classes to medium and large groups throughout the southeast region to help drive sales in the retail channel.