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Copywriter

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<p>Collaborative Copywriter with 7+ years of experience, excelling in creating compelling and culturally relevant copy across various platforms. Renowned for brainstorming innovative ideas and developing engaging stories, demonstrating proficiency in both short and long-form copy. Skilled in using Microsoft Office and web-based work management systems, with a knack for adapting to the brand&#39;s aesthetic and messaging. Known for producing original, creative, and effective marketing strategies that resonate with target audiences.</p>

Create compelling and culturally relevant copy that resonates with the target audience of African American entrepreneurs
associated with HBCUs
Collaborate with the creative team to develop innovative and compelling copy that resonates with the target audience and supports the client's marketing objectives.

Senior Freelance Copywriter

Develop and maintain a strong brand voice for Nixon across all platforms and channels.

Collaborating with designers and art directors to create visually appealing copy that aligns with the brand's aesthetic and messaging

Creative Copywriter

Develop creative and compelling copy for marketing campaigns

Develop creative and compelling copy that aligns with the brand and resonates with the target audience

Research and analyze market trends to inform copywriting strategy

Collaborate with the marketing team to develop messaging strategies that align with the bank's brand values and resonate with the target audience
Collaborate with design team to create visually appealing and impactful marketing materials

Senior Copywriter

Collaborate with designers to create visually compelling and engaging copy for Shari's Berries' website and social media
channels..

Write persuasive product descriptions for Shari's Berries' online catalog to increase customer engagement and sales.
Research and analyze industry trends and consumer behavior to inform the development of targeted messaging and marketing strategies for Shari's Berries

Collaborate with cross-functional teams, such as marketing and product development, to gather information and insights
that can be incorporated into copy for Shari's Berries' website and social media channels.

Develop creative and innovative concepts for Shari's Berries' advertising and marketing campaigns, ensuring they align with the brand identity and target audience.

Write engaging and persuasive copy for various marketing materials such as social media ads, website content, and print
materials to promote Samsung's participation in New York Women's Fashion Week.

Collaborate with graphic designers and art directors to develop visually appealing marketing materials that effectively
communicate Samsung's brand message.


EMPLOYMENT HISTORY

Freelance Copywriter

Research and identify current trends in the mobile phone market to create targeted and engaging copy for Boost Mobile's
digital commercial featuring the HTC phone and Biz Markie.

Develop compelling and creative copy for various marketing materials, including advertisements, emails, social media posts, and website content, to engage and captivate target audiences while maintaining the Disney brand voice and identity.

Collaborate with the design team to develop visually compelling and cohesive brand messaging.
Collaborate with the creative team to develop innovative and engaging copy for various advertising campaigns that
effectively communicate the brand message and drive customer engagement.

Brainstorm and generate innovative and attention-grabbing ideas for advertising campaigns.

Create copy for digital platforms, including websites, digital banner ads, and social media posts.
Conceptualize video content directions.
Develop brand voice.
Write scripts for online video content: 
-Quiznos Pretzel Bread 30 second online spot. 
-Quiznos and 20th Fox Studios, The Burn Trials, original parody. 
-Hot Wheels new product videos.

Generate copy for digital assests, including web, email blast, and product descriptions.

For SKYY Vodka campaign based on film, told stories without words for print ads conceptualized as film stills; authored cinema-related Drink of the Day website copy. For  SKYY90, composed script for website video "Modern Luxury" (from which television spots were cut; work featured on ShootOnline.com); wrote all site copy and e-newsletter. For SKYYSport, penned print ad engaging the "luxury sports" enthusiast.
For Hitachi, made technology underpinning CineForm HDTV's superior picture accessible to consumers and Hitachi sales staff, creating "edutainment"-style video in collaboration with art director; contributed to campaign associating CineForm with notable filmmakers.
For Hard Rock Hotel and Casino condominium campaign, distilled sexy, fun, "anything can happen" vibe of Las Vegas into print ads promoting Sin City lifestyle.
For C&C California, wrote tagline "Happiness Is a C&C T-Shirt," featured on all collateral; print ad displayed in window of Barneys New York flagship store.

Senior Copywriter (2000-2005) - Freelance Copywriter (2011-2013)

Strategically steered brand development to expand awareness within a competitive marketplace, including applying skill with high-volume contacts to create special projects with established Lifestyle brands, as well as developing, planning, and executing 2012 Lifestyle Photo Shoot and editing and rewriting marketing material copy.

Proactively coordinated efforts among online media outlets to successfully secure comprehensive online campaigns.

Marketing Consultant

The Hundreds, The Hundreds Are Huge.; Contribute articles for the The Hundreds bi-yearly magazine/catalog and online magazine "The Chronicles".
In addition, write product descriptions and press releases.

Online Editor/Copywriter

Orchestrated marketing efforts for international footwear brand. Advised distributors on markets, advertising and media-buying.
Recruited and worked closely with PR firm on raising awareness of brand's newly independent status (company had previously been owned by K-Swiss) and downtown Los Angeles showroom/gallery/offices.
Landed sponsorship deal with Camp Spin Off, serving young people drawn to the fine art of DJ'ing. Placed product on up-and-coming hip-hop artists.
Planned and executed social-media strategy.

Global Marketing Director

Directed marketing outreach for brand inspired by '90s-era hip-hop. Collaborated with PR agency to land coverage of denim line/enact online-discount campaign in Men's Journal; identified celebrity recipients of promotional product; leveraged relationships with bloggers to secure product features; consistently scored product exposure in industry-leader Complex Magazine; launched twice-monthly newsletter.

Marketing Director

2008
Oversaw all editorial and production activities of magazine with national circulation. 
Managed all production efforts, from creating story ideas to final paste-up; developing concepts for features and covers - two of which were the top sellers and created the most "buzz" within the industry of the magazines history.
Approved content while working with copy editor in proofreading and editing stories. 
Revamped the design of the magazine and maintained the overall look and brand integrity.
Launched the online magazine - making the magazine available online for the first time.
Maintained website with daily blogs of related content.
Maintained editorial budget.
Scouted and managed freelance writers and assigned stories.
Managed in-house designer.
Stayed current on upcoming trends. 
Built and maintained relationships with various PR representatives from various firms as well as various media outlets for press opportunities.

Editor-in-Chief

Oversaw the re-launch of site.
Found, assigned, wrote and edited stories.
Responsible for usability, editorial integrity, and content management.
Scouted and managed freelance writers and assign stories.
Managed editorial budget for writers and photographers
Selected photography and art for website

Editorial Director

Responsibilities included interacting with the Lifestyle Director, Product Designers, Web Designer and Art Directors to propose, develop and write product descriptions, catalog copy, original copy and content for online store, print ads and all Fox Racing sites. 
Worked closely with the marketing team and team managers to develop strategic copy for all promotional events, email blast and press releases.

Copywriter/Content Manager

Find out detailed information about MAURICE PENDARVIS, Copywriter in Orlando, Florida

MAURICE PENDARVIS: Copywriter in Orlando, Florida

MAURICE PENDARVIS