Director of Marketing Technology

Marketing & Sales

Decisive, data-driven marketing leader determined to promote growth through creative,
innovative, efficient, and diverse marketing strategies. Skilled at analyzing market metrics and
consumer demand to develop highly effective marketing campaigns.

Lead development of digital marketing programs and strategies designed to increase
revenue and on and off site traffic for internal and external clients
Oversee and manage digital team and all digital campaigns including but not limited to SEO, SEM, SMM, PPC, social media, and Programmatic
Identify, manage, and implement third party resources, vendors
Ensure goals are met or surpassed by developing strategy and identifying areas of improvement through detailed data analysis, testing and optimization
Doubled the size of the digital department through hiring, managing, and education
Negotiate pricing with vendors for marketing technology software
Account planning, strategy and management of PPC/SEO/SMM for key clients
Assist sales team, account managers/executives, and President on client discovery, proposal creation, project estimation and client pitches

Developed digital marketing strategy for clients including SEO, SEM, social media,
display, print and digital media buying
Led a talented team of digital marketing specialists in order to implement tasks in a
timely and exceptional manner
Created and managed strategies for advertising budgets of over $1M annually
Served as account manager, lead strategist, and specialist for multiple campaigns for
multiple national brands with minimum $400k media buying plan which included placing display ads across WBAL, WJZ, WMAR, Pandora, MNI, NCM, Facebook, Instagram, Twitter, LinkedIn, and YouTube
Created and refined KPIs, and reports and reporting processes including building
automated reports
Initiated and developed digital and account collaboration across functional teams,
focusing on delivery and continuous process improvement

Digital Marketing Manager

Created and executed marketing strategy for marketing and product teams to deliver an optimized and clear user experience for our students
Owned, built and optimized data and website workflows into the StraighterLine CRM, ESP and other operational tools
Worked directly with VPs to create internal SOPs to improve efficiency
Increased enrollment and student retention metrics by creating workflows to create a
more organized contact strategy
Created, documented and successfully built 50+ workflows for data flows into CRM and ESP

Marketing Operations Manager

Executed and worked on a team that oversaw up to 14 clients at a time
Managed and carried out SEO, SEM and email marketing plans
Increased sales by creating SEO and email plans for clients

Online Marketing Specialist

Oversaw, managed and executed all marketing, sales and day to day operational duties for Ironclad Authentics, the marketing and memorabilia division of Ripken Baseball
Acted as liaison between IMG and Ripken Baseball regarding exclusive athlete contracts
Solely responsible for over $1.5M in sales while reducing cost 15%
Reduced company costs including marketing, sales, and production costs
Planned, organized and conducted over 50 professional athlete signings

Marketing, Sales & Operations Coordinator

Find out detailed information about Max Pollak, Director of Marketing Technology in Baltimore, MD

Max Pollak: Director of Marketing Technology in Baltimore, MD

Max Pollak

Towson University