Maxime Gora: Senior Account Director in Paris, 75

Main Clients: LEGO, Schär Lead the development and execution of media communication strategies with an aim of propelling brand's image. Evaluate report on, and improve social media performances to meet and exceed core objectives. Build and manage professional relationships with key clients focused on business growth and development. • Contributed to win a new top-3 client for agency by attending a major pitch. • Improved agency relation rating from 7% to 8.2% on the last survey by strengthening relationships with current clients. • Launched a new corporate message for LEGO that increased the brand desirability by 10 points on Christmas period. • Optimised the media touchpoints of my clients by adding relevant media such as print and special operation on TV. • Maximised media contribution to sales from 2.3 to 2.9, which studied by an econometric report.

Main Clients: Audi, MAN trucks & bus, Bethesda, Somfy Protect Oversaw day-to-day clients’ relationship management activities aimed to increase business growth and profitability. Prepared and delivered competitive analysis reports to outline the latest trends of competitors. Analysed and reported on social media performances, core metrics, and ROI to support senior management in decision-making. • Decreased client acquisition cost about 30% by establishing performance campaigns and tools. • Achieved sales expectations through successful launch of a new MAN product on a niche target. • Led the implemented the first Audi TV campaign that optimised web traffic and decreased cost per visitor by 20%. • Supported Bethesada on the teasing of a new game, achieving more than 120% of CRM sign-in objectives

Main Clients: Bolton, FCA, Allianz, Mini, JTI Developed, managed, and expanded agency new accounts to generate more revenue and profitability. Created, setup, and optimised marketing performance activations, including affiliation, emailing, display, and SMS marketing. Evaluated and delivered strategic ROI-based recommendations focused on marketing process and performance improvement. • Completed a long-term project of linking FCA cars dealerships. • Generated media leads and optimised overall quality of lead management practices by liaising with the brand, dealerships, and CRM team, while reaching +5 pts on test drive/sale ratio.