Maxwell Frost: Marketing Director in Denver, Colorado

• Directed, produced, and edited a feature film (“Between Giants”) based in the Himalayas, receiving 20+ awards in 11 countries • Launched Brand Film School to teach brands how to generate lifetime repeat customers with short brand films • Directed, produced, edited a cycling feature film “Lake Bike Hell” based on frozen Lake Baikal in Siberia, set to launch 2024 • Partnered with Hydro Flask, Bern, Backpacker's Pantry, Four Sigmatic, BioLite, Klean Kanteen, Sunski, Nomadix, Frost River, & Lezyne • Built and launched 5 brands by developing brand identities, email, copy, web, and social media • Host & produce an educational podcast (“Choosing Fearless®”), achieving a 5-star rating on Apple Podcasts

• Led a team of 5 and projected/managed North American KPIs, budget, and decision making • Managed marketing strategies and content development via all channels (events, video, web, email, PPC, social & agencies), including the go-to-market strategy for North America’s first pro-cycling team • Coordinated North American product launch by collaborating with sales, operations, and marketing teams, an event that garnered 8 positive articles from major publications • Grew consumer email list from 800 to 15,000+ in 11 months by implementing paid media, lead magnets, giveaways, & event marketing • Organized and directed all photo and video shoots, resulting in significant growth by including BIPOC and diverse body types in photo/video campaigns • Leveraged expert-level knowledge of Instagram to produce an Instagram Reel with 39K+ views, a 46% view rate • Ran a geo-targeted ad campaign targeting segment of customers in attendance at the Sea Otter expo, resulting in 2000+ consumer emails in 48 hours

• Developed annual marketing content calendar and budget for 2 outdoor industry events with 28K in attendance and 100+ educational sessions • Increased NPS (Net Promoter Score) for events 3 points by creating a toolkit with photos, videos, and copy to provide simple solutions to the top 5 exhibitor survey pain points • Redesigned the centralized email list pull process by wire-framing a solution with drop-down menus & fewer touch points, reducing the email list pull times by 3 days • Produced 20 educational videos from interviews with industry leading brands like Patagonia and The North Face, addressing solutions to common challenges, positioning the brand as a global thought leader • Implemented ongoing weekly educational classes for a group of 15-20 students in the art & marketing departments; classes expanded to 2 campuses digitally due to their popularity