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Creative Marketing and Branding Assistant

Administration & Clerical

•Design all graphics for email blasts, print advertisement, website, social media, events and promotions 
•Manage buy-in-large orders from market and boutiques
•Support sales floor and assist with consignment appointments

•Develop creative content for web, e-commerce, social, and Nicole Miller exclusively
•Responsibilities Included:
Creating imagery and content for ecommerce advertising 
Develop seasonal lookbooks for Nicole Miller Atelier
On-site assistance in the production of photoshoots and seasonal presentations



Creative Team Intern

•Collaborate with print team on delivering Spring 2018 and Summer 2018 print designs
•Responsibilities Included:
Maintaining print archives from previous seasons 
Developing print inspiration, moods and designs for new collections
Editing print graphics into workable repeats
Translating archived fabrics into digital print designs


Print Design Intern

•Enhanced branding strategy for luxury designers by creating relatable visuals for brand image
•Responsibilities Included: 
Graphic development for press, campaigns, and online media
Building creative and relevant moodboards for client’s brands
Generating product line sheets and sample logs
Creating/enhancing imagery to develop branding guidelines for designers 
Assist in the launch and strategic development of luxury brands
  


Design Intern

•Collaborated with the Production and Design team to develop a complete fashion line
•Responsibilities Included:
Sourcing fabric/trims and working with local factories to develop Spring 2017 & Pre-Fall 2017 line
Obtaining records of materials, fabric and trim binders, line sheets, samples, and fitting notes throughout season to create tech packs
Critiquing and taking notes at weekly fittings 


Product Development Intern

New York Fashion Week- Composed model casting and performed as backstage assistant for show (styling, dressing models, clothing transportation)

Paris Fashion Week- Directed model casting, venue set-up, transportation of clothing, runway looks, hair and makeup team and styling

Paris & New York Fashion Week Intern

Find out detailed information about McKenna Waerness, Creative Marketing and Branding Assistant in Raleigh, NC

McKenna Waerness: Creative Marketing and Branding Assistant in Raleigh, NC

McKenna Waerness

North Carolina State University