GLOBAL MARKETING & TRANSFORMATION LEADER | BRAND GROWTH | CONSUMER ENGAGEMENT - SOCIAL & CRM |  AI-POWERED STRATEGY

- Lead new function for US Business dedicated to raising capability across marketing functions.
- Lead turnaround of US Production Services model managing over $60MM production projects from print to digital.  Driving productivity savings of 5%.
- Lead consolidation of agency network from 30 agencies to 3 holding companies.  Implemented Amgen's first bonus compensation, pay per performance structure across key agencies, media partnerships and production services driving collaboration and best in class creativity
- Defined vision for Marketing Excellence embedding purpose and customer centricity across marketing efforts
- Developed new framework for brand planning standardizing approach to customer journey and carrying through journey to execution
- Led media function managing over $500MM in media spend across portfolio
- Led CRM function implementing Salesforce Marketing Cloud and master data hub across all brands

Executive Director, Marketing Excellence

- Lead Kimberly-Clark's global capability in Consumer Engagement which includes all social media and consumer service practices and operations.  Set the vision and standard for all markets across people, process and technology, standards and best in class capability
- Defined the vision for Consumer Engagement including imbedding a social listening as business intelligence tool for KC around the globe, driving best in class execution, insight and strategies and ensure we are doing the best for our consumers in every market.
- Lead for Consumer Engagement in crisis and risk mitigation delivering a vision, plan and implementation of the plan as directed by the CEO and COO of Kimberly-Clark.
- Lead agile planning for brand execution driving optimal experience for consumers at every touchpoint

Senior Director

(April 2013-January 2015)
- Created "mission control" centers around the globe that enable agility social engagement, insight and risk mitigation across all brands US and global
- Brought Community Management in house to gain more insight and connection to our business and lead a team of 19 CM's who manage content creation & conversations across all KCNA brands and languages
- Built proactive listening & insights capability that unifies and connects to a master data backbone to aid in our 360 understanding of the consumer, holistically surfaces insights, recognizes patterns, surfaces and monitors near and longer-term trends to inform and influence business strategy
- Global lead for social and digital risk mitigation and crisis management
- Responsible for raising the Digital IQ of our global brand builders. "Dean" of the Digital and Media Schools of Marketing Excellence.  Developed curriculum, live action events and workshops, mentorship program and fellowship program to raise the digital competency of the global marketing organization.

Global Director, Digital IQ

- Responsible for driving Digital and CRM strategic planning for all Kimberly Clark brands globally including Huggies, Kleenex, Kotex, Scott, etc.  Developed new process for how all brands plan for digital and CRM efforts that has been embraced and implemented in North America, and rolling out globally.
- Lead team in driving digital innovation in web, social, mobile, eCommerce and CRM across all brands.  Revamped social, mobile and CRM process and strategies that have been adopted across all brands.
- Partner with internal customer, research, analytics, IT, Consumer Services, ecommerce and regional teams as well as external agencies to drive consistent, business building CRM, Social and Digital Strategies
- Deliver specialized knowledge of the digital landscape from foundational topics to emerging/innovative areas by: providing relevant training, developing and distributing original content, collateral and reference materials and providing access to industry experts.
- Manage department budget, relationship with key digital and CRM agencies and vendors and consult on Agency scopes and priorities for meeting business strategies.

Global Director, Digital Strategy & Planning

- Global planning lead on Volkswagen CRM account.  Work led to account growth of account by 400% in 6 months. Developed automotive lifecycle strategy for US that was adopted in 22 markets worldwide.
- Author of global digital business strategy for Volkswagen US and Global business.
- Lead team of planners who develop strategies, briefs and touchpoint maps on all new model launches for Volkswagen.
- Lead global planning to bring Digital CRM to 22 markets for Volkswagen Worldwide
- Lead strategy and context planning in development of consolidated owner's portal for Volkswagen US and Worldwide.
- Lead planner on MilkPEP.  Develop strategies and programs for sales promotion side of business.
- Lead planner on KFC digital pitch, work contributed to winning of business without review.

Senior Vice President, Global Strategic Planning Director

UK
- Department head for Edinburgh office overseeing development of international, consumer-centric strategies and experiences for all agency accounts: The Co-operative, Strongbow, Scottish & Newcastle, Tesco, Scottish Government (Scottish Enterprise, Skills Development Scotland, Scottish Development International)
- Led consumer, business and brand strategy for new business pitches.  Work contributed to organic growth of clients by over 30% in past six months.

Head of Planning

Department head for Los Angeles office responsible for leading team of planners in developing consumer strategy and experience for all agency accounts: Toyota/Lexus, Bank of America, Neutrogena, Toyota Financial Services, Hollywood Video, Kaiser-Permanente, Guthy-Renker, DirecTV, LifeRight, Hasbro.  Work led to massive agency growth from 11 employees to 100 in only four years.

Vice President, Director of Brand Planning

Strategic Planning Supervisor

Account Planner

Find out detailed information about Meg Way, GLOBAL MARKETING & TRANSFORMATION LEADER | BRAND GROWTH | CONSUMER ENGAGEMENT - SOCIAL & CRM |  AI-POWERED STRATEGY in Camarillo, California

Meg Way: GLOBAL MARKETING & TRANSFORMATION LEADER | BRAND GROWTH | CONSUMER ENGAGEMENT - SOCIAL & CRM | AI-POWERED STRATEGY in Camarillo, California

Meg Way