Bachelor of Arts in Communication and American Studies

Senior Director of Product Management, Buyer Experience Team

Top Management

40% YoY growth; Responsible for the product roadmap, strategy and vision for the shopping experience from home page to cart & checkout and post-transaction on TheRealReal.com desktop and mobile sites and our iOS and Android apps. Lead a
team of Product Managers and work with 5 full-stack engineering teams doing continuous deployment to deliver value to the business and our customer daily. Portfolio Highlights include-
-   Experimentation Program Product Lead: Built new AB testing program and process, running 5+ new tests monthly
-   Personalization Lead: Use explicit and implicit customer data to tailor the customer's experience; 50% personalized
-   Cart & Checkout Redesign: Launched 2-Click Checkout for repeat customers and Express Checkout promoting
Paypal and Apple Pay yielding +2% conversion and +3% in RPV; $370K transactional cost savings
-   Bag History: Launched ability to view items previously in cart; Increased RPV +$30 & AOV +$60 for BH users
-   Omnichannel Lead: Launched digital store experience for 10+ physical stores including BOPIS & Curbside Pickup;
Used location setting to see items available in store, Scan to view and favorite on app
-   Acquisition: Increased new members by 11% during COVID downturn due to Sign in with Apple & Google additions
-   Product Details Page Redesign: Addressed customer friction while streamlining product info to incr. Add to Cart
-   Home page and category page redesign: Integrated Content Management System with improved merch
capabilities; Launched a personalized New Member home page and onboarding quiz +8 conversion, +14% RPV
-   Self-service returns via app: Launched the ability for customers to initiate a return via iOS for platform parity
-   Search migration: Led vendor audit and selection; improved relevancy of items shown with personalization
-   Replatformed the entire site from Ruby to Elixir: Reduced page performance by 4 secs
-   Holiday Lead for 2018, 2019, 2020: Led cross-functional Holiday Readiness program resulting in 50% YoY growth

Promoted to GPM; Led senior product managers and oversaw the development, implementation, and championing of the product strategy; Managed the full cycle of product development; Used Slack, Jira, Confluence and Hangouts/Webex daily
?   Product Lead for ASDA Mobile and Desktop Teams (Walmart's UK Grocery brand) across Android and iOS
mobile phone and tablet devices and oversight of Order Management & Delivery, Web Application and Commerce Services
.com product teams; $988M in FY17 mobile revenue up 13% from FY16. Key project launches include-
-   Where is my order (WISMO): New SMS service sending accurate arrival times for orders, communicating substitutions
and null items prior to delivery and giving real time order status updates. CPS score for delivery progress increased
by 32%. Decreased WISMO customer contacts by 52%
-   Self-Service Refunds: Launched ability to initiate a refund on the app. Reduced customer contacts for refunds by 3%
-   Shelf Redesign: Performed user testing to understand customer friction points and launched a full redesign of the search, browse, add to cart, favorites and sorting/filtering capabilities. Yielded +5% in conversion and +7% ATC rate
-   Delivery Pass Optimization: Redesigned purchase path for ASDA's free shipping pass. Increased purchase rate by 2%
-   Search Enhancements: Enhanced our Type Ahead results, implemented new keyword redirects and optimized results
and visual treatment of Did You Mean, Auto-correct and Null Results pages
-   AB Testing and Beta testing: Implemented the ability to AB test and beta test products on mobile to gain feedback
-   Home Screen Redesign: Optimized the home screen in terms of content, layout and visual presentation


-	Accurate Item Availability: Implemented a new way of identifying item availability on the BE to improve accuracy and to communicate out of stock items and suggested products to the customer. Improved availability by 3%
-	Recovery App: Launched a new customer survey allowing the customer to rate their order and driver experience.
?   Front End Product Lead for Accurate Delivery Date Project:
-   Handpicked by the CEO to work on a P1 project to improve the customer shipping experience on the site through
fulfillment; Focused on consistent, complete and accurate date messaging and proper packaging and delivery;
Analyzed the E2E shipping process to identify defects; Visited 5 distribution centers and 2 carrier hubs to address
root cause; Developed an E2E solution to resolve customer issues; 1st project to use a new systematic way of working
(The Tatham Method) that is customer centric, data driven and uses experiments to prove success; Part of company-
wide launch of method; Projection of benefits of fixes: increasing frequency by 10% (+$400M revenue), reducing
customer contacts by 25% (+$10M), reducing dunnage by 40%, reducing shipping expenses by $13M
?   Management responsibilities across current and new platform for Walmart.com have included:
-  Holiday 2014 Lead for Product Management from a current site E2E experience
-  End-to-end shipping product lead providing the best delivery date promise and launch of two-day delivery program
-  Oversaw building Cart & Checkout and My Account on a new SOA platform
-  Oversaw of Home page through Cart & Checkout on the current platform (enhancements and critical fixes)
-  Owner of Product Knowledge Space, a one-stop shop for information across all product functional areas
?   Delivered incremental revenue in FY14 and series of Portfolio Highlights that included the following:

Group Product Manager/Sr. Mgr

Promoted to Manager; Managed and coached team of 7 PdMs across Merchandising, Item Setup and Marketplace portfolios;
Collaborated with business owners, user experience and engineering management
? Delivered series of Portfolio Highlights that included the following:
-   Smart Pricing: Created an algorithm to optimize item prices based on revenue targets, profitability goals,
competitor prices and inventory levels. Provided the capability to automatically update prices throughout the day in order to meet or beat competitor prices; Resulted in $7.5M increase in revenue
-   Holiday Merchant Task Force: Product lead managing cross functional team of business and engineering to resolve
backlog of 50+ critical issues to ensure holiday readiness for all internal tools
-   Marketplace: Product lead for our Marketplace program, partnering with vendors to sell their product on
Walmart.com; Responsible for optimizing the customer, partner and business experience
? Member of Agile Task Force, helping to create Product standards and training for Agile across the company
? Lead of Associate Impact Recognition Team, improving recognition across the organization, boosting morale & retention
? Winner of Product Management Impact Award for high performance
? Winner of company-wide Hack Day competition for best office efficiency improvement
? Member of Walmart Junior Achievement Team, teaching community skills in 1st grade classrooms
? 1 of 18 women annually selected to participate in Walmart's Women Leading Change Seminar
? 1 of 3 eCommerce Associates annually selected to attend Walton Institute to become a brand champion
? 1 of 14 eCommerce Associates annually selected to attend Walmart Shareholders Meeting

Manager

? Promoted to Senior Product Manager, part of a team responsible for starting Walmart.cn from the ground up
? Owned the front-end customer experience and functionality of the search, browse and item page


?   Became subject matter expert on e-commerce competitors in China
?   Partnered with design agency in China to do user testing and understand Chinese consumer behavior
?   Led Agile transformation as the Product Owner, trainer and Scrum of Scrum team member

Senior Product Manager

Defined product roadmaps and 3 year strategy; Calculated ROIs with measurable success metrics for each initiative;
Collaborated with User Experience and Engineering Architects to articulate product requirements; Monitored site analytics
post-launch to validate the success of each program; Participated in continuous user testing to ensure our products met
customer expectations; Monitored e-commerce trends
? Led the search track of our site redesign to improve the customer experience o Implemented improved product finder tools
o Updated the search algorithm to improve the relevancy of search results
o Redesigned the search results pages to make the site navigation clearer to the customer
o Developed a tool to ensure accurate refinements for products via multi-faceted search
? Implemented Type Ahead/Auto-Suggest across the global search bar; Increased conversion by 6%; The conversion rate
for those using this product is 28% more than overall search conversion
? Developed a product to understand customer's shopping and search intent; Implemented a feed to send this data back
into search relevance strategy; Improved search conversion by 3%
? Implemented the ability to A/B test the search algorithm
? Developed an Omniture strategy to monitor Search metrics and see ROI on product launches
? Increased the Customer Loyalty Composites "Ease of Finding" and "Helpfulness of Search" by 2%
? Organized a Lunch N' Lunch for the Walmart.com campus to train employees on how search works
? Created and presented a Search 101 seminar for the CEO of Walmart.com
? Managed 3rd Party Relationships including Oracle, Omniture and Endeca Technologies

Product Manager

Part of Revenue Operations responsible for the development & implementation of ad products, site launches and channel
enhancements on 10 internally run websites
•	Developed & implemented 6 new ad products, including the 1st downloadable video
•	Led migration effort for 4 websites onto our internal ad server without affecting any live campaigns
•	Successfully developed, managed and launched over 300 project plans for client ad campaigns
•	Created 14 published technical specifications for new ad products
•	Wrote over 300 Ad Documents, including product definition, technical & functional requirements
•	Consulted for 10 business teams including Marketing, Sales, Client Services & Engineering
•	Provided first-tier support for all site ad disruptions, successfully resolving over 200 cases
•	Published a competitive analysis on Social Networking and its future in the online industry
•	Winner of 2009 CBS Share the Vision Award given to only 6% of employees for high performance
•	Winner of 2008 Q3 Revenue Operations Award for excellence in leadership

Cisco Systems, San Jose- Worked on the Software Configuration Management (SCM) Team;
•   Salesforce.com (SFDC) Territory Management Implementation- Project Manager helping to align Cisco's sales
organization with SFDC's territory hierarchy module; Improved sales opportunity visibility; Led E2E testing
•   Siebel Analytics Implementation- Developed and delivered a training, testing and support strategy for the implementation of a code management process for teams using Siebel Analytics
•   Web Architecture Project for Sol8SCM Program/Cisco Customer Online Web Environment- Upgraded and replaced the Cisco Customer Online web environment and database; Led communication for 70 offshore teams in India, China, the US,
and Japan. Led testing, training, & support for over 300 Cisco Applications used 200+ employees
•   SCM Production Data Fix (PDF) Project- Implemented process of making changes to production data; Improved
management and auditing to be SOX compliant; Created global training material and led training for 250+ users

Consultant

Find out detailed information about Megan Gwynne, Senior Director of Product Management, Buyer Experience Team in San Francisco, CA

Megan Gwynne: Senior Director of Product Management, Buyer Experience Team in San Francisco, CA

Megan Gwynne

UNIVERSITY of CALIFORNIA at BERKELEY EXTENSION