Skills: Coordination Skills · E-commerce Optimization · Business Administration · Marketing Analytics · Analytical Skills · B2B Marketing Strategy

The Integrative Nutrition specialized certificate is a career-focused training program designed for those who want to learn about food as medicine and to coach their patients and clients. The program is designed to understand the value of food and nutrition as a means to promote health and wellness and prevent and combat disease.

Skills: Coordination Skills · Business Administration

Lifestyle

Outdoor

Snow

Surf

Yoga

Health & Fitness

Fitness and nutrition

Environmental awareness and advocacy for conservation

Skiing

Surfing

outdoor brand

Mountain Biking 

Outdoor Adventures & Exploration

Marketing

Marketing Professional Elevating Global Brands, Award-Winning 5-Star Resorts, and Entrepreneurial Endeavors through Marketing Expertise  | Multi-Media Strategy | Go-to-Market Campaign Expert | Marketing Analytics

Marketing & Sales

Nutrition Wellness Event with MeganHahnWellness

Passionate and entrepreneurial Brand Builder and Marketing Leader with 15+ years of experience connecting consumers with global brands across multiple industries. Data driven and consumer obsessed storyteller with a deep understanding of the modern marketing landscape.  Strategic planner with a focus on rapid growth via collaboration and innovation. Digital native who excels at driving brand relevance and fostering consumer engagement across all online and omnichannel platforms. Compassionate team builder and mentor who strives to bring out the best in everyone ensuring that culture and brand are fully aligned.

SELECT ACHIEVEMENTS:
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●	Design and lead business planning for nutrition program to educate clientele within award-winning luxury resorts, including Rancho Valencia and The Bridges; actively engage and secure new clients through traditional and non-traditional media, including public relations, blogs, newsletters, social media, and influencers to build community engagement
●	Drive sales performance with increased revenue growth by 40%, optimize business plan and budget for continued promotion and investment, and ensure profitability through strategic initiatives.
●	Conduct market research and competitive analysis to identify industry trends and develop effective strategies for pursuing new business opportunities

Founder + President

SELECT ACHIEVEMENTS:
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◆ Developed and distributed marketing content, including email, blog posts, landing pages, infographics, and press releases to support the execution of the marketing campaign strategy.
◆ Created and implemented strategic B2B marketing initiatives, including lead nurturing campaigns and email segmentation; measured KPIs to identify opportunities for campaign optimization.
◆ Constructed new product brand architecture, built pricing models, and executed go-to-market strategies aligned with KPIs.
◆ Drove the marketing strategy for the program provider audience, the largest revenue source for Peachjar’s business. 
◆ Measured and analyzed engagement and KPI’s to identify opportunities for campaign optimization. 
◆ Managed the webinar series to ensure the delivery of compelling and relevant marketing content.

Marketing Consultant

SELECT ACHIEVEMENTS:
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◆ Served as a strategic business consultant for nutrition and fitness companies providing direction to small business and franchise owners
◆ Developed and executed strategic marketing plan for new product line for a nutrition company that fueled 22% increase in sales through creation of new marketing collateral, social media outreach, advertising, and trade shows. 
◆ Managed plan for brand architecture for a small retail company; lead creative direction, analyzed competitive environment, built pricing models, and go-to-market strategy for a new brand launch. 
◆ Created detailed market analysis for a leading fitness equipment company to identify competitive landscape, build forecast for product and service offerings, set and monitor KPI’s.

SELECT ACHIEVEMENTS:
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◆ Led digitally-driven campaigns; managed the email schedules and campaign assets, including graphics and copy, set KPIs for click-through-rate, open rate, conversions, and deliverability based upon trend analysis. 
◆ Developed and implemented the annual marketing calendar to outline future strategic plans with overarching themes and adaptive stories for REI retail and co-branded marketing campaigns and conducted a post-mortem analysis with results, analysis, and recommendations for remaining marketing campaigns and long-term goals upon campaign completion.
◆ Designed creative campaign briefs to develop product stories, digital content, and implementation plan for REI marketing channels.

Campaign Marketing Manager

SELECT ACHIEVEMENTS:
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◆ Created marketing strategies by developing annual marketing calendar to communicate quarterly and seasonal marketing campaigns with internal stakeholders and vendor partners for program support. Leveraged data-driven insights to allocate marketing resources that align with brand initiatives.
◆ Analyzed plans for traditional and non-traditional media to profitably support merchant and company initiatives, including new store openings, market expansions, and portfolio brand growth.
◆ Responsible for allocating space by division across a multitude of media vehicles, including circulars, in-store collateral and fixtures, broadcast advertising, e-mail and social media.
◆ Lead and supervised direct report to execute campaign strategies and communicate marketing calendar updates. 
◆ Provided growth direction and managed employee performance.

Marketing Manager, Planning

SELECT ACHIEVEMENTS:
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◆ Launched national television campaign to reinvent brand image in 2010.
◆ Lead broadcast strategy and manage relationships with top global full service agencies for media buys, creative campaigns, added value vendor partnerships and emerging media.
◆ Managed production plan for television commercial shoots and $30M broadcast advertising budget.
◆ Created strategic briefs, monitored competitive media to analyze buy strategies throughout the industry, and analyzed CPP and CPM to evaluate efficiencies per market.
◆ Cultivated strategy for online videos to communicate new brand campaign, increase conversion rates and drive traffic to officedepot.com.

Marketing Manager Broadcast Advertising

SELECT ACHIEVEMENTS:
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◆ Managed analysis for marketing programs, such as weekly print inserts, broadcast advertising, emerging media tests, loyalty programs and direct mail to make strategic decisions based on results.
◆ Created reporting system to increase effectiveness of weekly insert offer strategy and reduce costs by 20%.
◆ Collaborated with product marketing team, merchants, and business partners to proactively identify, develop and drive long-term strategic initiatives to increase sales margins by 10%.

Sr. Analyst

SELECT ACHIEVEMENTS:
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◆ Managed marketing segmentation strategy, tactical execution and analysis for national direct mail campaigns.
◆ Created and maintained monthly budget for direct mail and managed relationships with prospecting vendors.
◆ Presented results on campaign performance, including: response rate, incremental sales and variance to forecast.

Sr. Marketing Analyst Direct Mail

SELECT ACHIEVEMENTS:
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◆ Identified market successes in lead product features for Williams-Sonoma catalog to create cross-channel marketing campaigns and increase conversion rates.
◆ Executed planning, implementation and analysis for all direct to consumer campaigns by forecasting list response, average order value, and sales per catalog for each list segment.
◆ Analyzed multi-channel segment performance, including profit calculations by campaign, catalog version testing and campaign modeling.
◆ Coordinated with list brokers and facilitate prospect list ordering and analysis.
◆ Delivered presentations to executive teams on seasonal campaign performance to recommend improvements on design, execution, and analysis of testing for more effective marketing programs.
◆ Supervised expense tracking through invoice verification and approval, maintained expense histories and performed variance analysis on actual expenses.

Marketing Planner

SELECT ACHIEVEMENTS:
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◆ Performed market research and analysis, managed list consolidation and created proprietary merge/purge methodology program utilizing SAS statistical software. 
◆ Managed development of annual brand survey, data mining, and data analysis.
◆ Enhanced outside client files with demographic data and maintained market intelligence database to examine, analyze and compile data for competitive analysis.
◆ Implemented circulation strategy to include monthly advertising sales objectives.

Marketing Analyst

Find out detailed information about Megan Hahn, Marketing Professional Elevating Global Brands, Award-Winning 5-Star Resorts, and Entrepreneurial Endeavors through Marketing Expertise  | Multi-Media Strategy | Go-to-Market Campaign Expert | Marketing Analytics in Seattle, Washington

Megan Hahn: Marketing Professional Elevating Global Brands, Award-Winning 5-Star Resorts, and Entrepreneurial Endeavors through Marketing Expertise  | Multi-Media Strategy | Go-to-Market Campaign Expert | Marketing Analytics in Seattle, Washington