Lifestyle

Outdoor

Snow

Surf

Yoga

Health & Fitness

Fitness and nutrition

Environmental awareness and advocacy for conservation

Marketing

Marketing Entrepreneur

Executive

MARKETING PROFESSIONAL YOGA &amp; FITNESS INSTRUCTOR CERTIFIED NUTRITIONIST Results-driven, innovative, and performance-focused professional with a wealth of experience in marketing, brand management, eCommerce, product development, entrepreneurship, new venture creation, and operations management. Passionate certified RYT200 Yoga Instructor &amp; Fitness enthusiast committed to delivering a health &amp; wellness lifestyle with community engagement. Agile leader with the demonstrated ability to foster and maintain a healthy team dynamic and spirit within a fast-paced and collaborative work environment. Utilizes a digital-first mindset to deliver strategic execution of brand-building initiatives impacting profitability and performance through value creation opportunities and engaging new business partners. AREAS OF EXPERTISECertified Yoga Instructor RYT200 | Barre &amp; Pilates Instructor | Outdoor Enthusiast | Integrative Nutrition | Group Fitness Instructor | Health &amp; Wellness | Coaching | Fitness Training | Training &amp; Development | Leadership | Business Development Marketing Campaign Strategy &amp; Execution | Marketing Management | Social Media | Digital Marketing Market Research Consumer Insights | Brand Management &amp; Positioning | Presentations | Public Speaking | ROI Optimization | Product Development | Team Building | B2B &amp; B2C | Operations &amp; Performance Management | Surfrider Foundation Volunteer

? Generated a robust roster of prominent private client base with a full suite of comprehensive fitness, yoga, meditation, nutrition, and massage with 75% growth YOY and 100% retention rate delivering onsite instruction at The Bridges at Rancho Santa Fe.

Yoga, Pilates, and Fitness Instructor

? Engaged stakeholders in weekly meetings to identify and evaluate opportunities and gaps for strategic plans and client success.

Independent Yoga, Fitness, and Nutrition Instructor

 ? Lead and foster member relationships to attract, retain, and expand the Megan Hahn Wellness client base and utilize a consultative approach to assess individual fitness needs and training regimens to improve their overall health and wellness.
? Delivers turnkey solutions and plans to exclusive clientele leading a team of certified wellness professionals.
? Actively engage and secure new clients through traditional and non-traditional media, including social media, blogs, newsletters, industry publications, and influencers.
? Create and lead monthly wellness events for clients to educate and elevate their healthy lifestyle and develop themes based on industry insights, quantitative and qualitative data, and client goals.

Wellness Professional

? Developed and distributed marketing content, including email, blog posts, landing pages, infographics, and press releases to support the execution of the marketing campaign strategy.
? Created and implemented strategic B2B marketing initiatives, including lead nurturing campaigns and email segmentation; measured KPIs to identify opportunities for campaign optimization.
? Constructed new product brand architecture, built pricing models, and executed go-to-market strategies aligned with KPIs.
? Drove the marketing strategy for the program provider audience, the largest revenue source for Peachjar’s business. 
? Measured and analyzed engagement and KPI’s to identify opportunities for campaign optimization. 
? Managed the webinar series to ensure the delivery of compelling and relevant marketing content.SELECT ACHIEVEMENTS: ---- ? Developed and distributed marketing content, including email, blog posts, landing pages, infographics, and press releases to support the execution of the marketing campaign strategy. 
? Created and implemented strategic B2B marketing initiatives, including lead nurturing campaigns and email segmentation; measured KPIs to identify opportunities for campaign optimization. 
? Constructed new product brand architecture, built pricing models, and executed go-to-market strategies aligned with KPIs. 
? Drove the marketing strategy for the program provider audience, the largest revenue source for Peachjar’s business. 
? Measured and analyzed engagement and KPI’s to identify opportunities for campaign optimization. 
? Managed the webinar series to ensure the delivery of compelling and relevant marketing content.


Marketing Consultant

? Served as a strategic business consultant for nutrition and fitness companies providing direction to small business and franchise owners
? Developed and executed strategic marketing plan for new product line for a nutrition company that fueled 22% increase in sales through creation of new marketing collateral, social media outreach, advertising, and trade shows. 
? Managed plan for brand architecture for a small retail company; lead creative direction, analyzed competitive environment, built pricing models, and go-to-market strategy for a new brand launch. 
? Created detailed market analysis for a leading fitness equipment company to identify competitive landscape, build forecast for product and service offerings, set and monitor KPI’s.

? Led digitally-driven campaigns; managed the email schedules and campaign assets, including graphics and copy, set KPIs for click-through-rate, open rate, conversions, and deliverability based upon trend analysis. 
? Developed and implemented the annual marketing calendar to outline future strategic plans with overarching themes and adaptive stories for REI retail and co-branded marketing campaigns and conducted a post-mortem analysis with results, analysis, and recommendations for remaining marketing campaigns and long-term goals upon campaign completion.
? Designed creative campaign briefs to develop product stories, digital content, and implementation plan for REI marketing channels.

Campaign Marketing Manager

? Created marketing strategies by developing annual marketing calendar to communicate quarterly and seasonal marketing campaigns with internal stakeholders and vendor partners for program support. Leveraged data-driven insights to allocate marketing resources that align with brand initiatives.
? Analyzed plans for traditional and non-traditional media to profitably support merchant and company initiatives, including new store openings, market expansions, and portfolio brand growth.
? Responsible for allocating space by division across a multitude of media vehicles, including circulars, in-store collateral and fixtures, broadcast advertising, e-mail and social media.
? Lead and supervised direct report to execute campaign strategies and communicate marketing calendar updates. 
? Provided growth direction and managed employee performance.

Marketing Manager, Planning

? Launched national television campaign to reinvent brand image in 2010.
? Lead broadcast strategy and manage relationships with top global full service agencies for media buys, creative campaigns, added value vendor partnerships and emerging media.
? Managed production plan for television commercial shoots and $30M broadcast advertising budget.
? Created strategic briefs, monitored competitive media to analyze buy strategies throughout the industry, and analyzed CPP and CPM to evaluate efficiencies per market.
? Cultivated strategy for online videos to communicate new brand campaign, increase conversion rates and drive traffic to officedepot.com.

Marketing Manager Broadcast Advertising

? Identified market successes in lead product features for Williams-Sonoma catalog to create cross-channel marketing campaigns and increase conversion rates.
? Executed planning, implementation and analysis for all direct to consumer campaigns by forecasting list response, average order value, and sales per catalog for each list segment.
? Analyzed multi-channel segment performance, including profit calculations by campaign, catalog version testing and campaign modeling.
? Coordinated with list brokers and facilitate prospect list ordering and analysis.
? Delivered presentations to executive teams on seasonal campaign performance to recommend improvements on design, execution, and analysis of testing for more effective marketing programs.
? Supervised expense tracking through invoice verification and approval, maintained expense histories and performed variance analysis on actual expenses.

Marketing Planner

Find out detailed information about Megan Hahn, Marketing Entrepreneur in Carlsbad, CA

Megan Hahn: Marketing Entrepreneur in Carlsbad, CA

Megan Hahn

University of Illinois