Megan Hahn: Marketing Entrepreneur in Carlsbad, CA

? Generated a robust roster of prominent private client base with a full suite of comprehensive fitness, yoga, meditation, nutrition, and massage with 75% growth YOY and 100% retention rate delivering onsite instruction at The Bridges at Rancho Santa Fe.

? Engaged stakeholders in weekly meetings to identify and evaluate opportunities and gaps for strategic plans and client success.

? Lead and foster member relationships to attract, retain, and expand the Megan Hahn Wellness client base and utilize a consultative approach to assess individual fitness needs and training regimens to improve their overall health and wellness. ? Delivers turnkey solutions and plans to exclusive clientele leading a team of certified wellness professionals. ? Actively engage and secure new clients through traditional and non-traditional media, including social media, blogs, newsletters, industry publications, and influencers. ? Create and lead monthly wellness events for clients to educate and elevate their healthy lifestyle and develop themes based on industry insights, quantitative and qualitative data, and client goals.

? Developed and distributed marketing content, including email, blog posts, landing pages, infographics, and press releases to support the execution of the marketing campaign strategy. ? Created and implemented strategic B2B marketing initiatives, including lead nurturing campaigns and email segmentation; measured KPIs to identify opportunities for campaign optimization. ? Constructed new product brand architecture, built pricing models, and executed go-to-market strategies aligned with KPIs. ? Drove the marketing strategy for the program provider audience, the largest revenue source for Peachjar’s business. ? Measured and analyzed engagement and KPI’s to identify opportunities for campaign optimization. ? Managed the webinar series to ensure the delivery of compelling and relevant marketing content.SELECT ACHIEVEMENTS: ---- ? Developed and distributed marketing content, including email, blog posts, landing pages, infographics, and press releases to support the execution of the marketing campaign strategy. ? Created and implemented strategic B2B marketing initiatives, including lead nurturing campaigns and email segmentation; measured KPIs to identify opportunities for campaign optimization. ? Constructed new product brand architecture, built pricing models, and executed go-to-market strategies aligned with KPIs. ? Drove the marketing strategy for the program provider audience, the largest revenue source for Peachjar’s business. ? Measured and analyzed engagement and KPI’s to identify opportunities for campaign optimization. ? Managed the webinar series to ensure the delivery of compelling and relevant marketing content.

? Served as a strategic business consultant for nutrition and fitness companies providing direction to small business and franchise owners ? Developed and executed strategic marketing plan for new product line for a nutrition company that fueled 22% increase in sales through creation of new marketing collateral, social media outreach, advertising, and trade shows. ? Managed plan for brand architecture for a small retail company; lead creative direction, analyzed competitive environment, built pricing models, and go-to-market strategy for a new brand launch. ? Created detailed market analysis for a leading fitness equipment company to identify competitive landscape, build forecast for product and service offerings, set and monitor KPI’s.

? Created marketing strategies by developing annual marketing calendar to communicate quarterly and seasonal marketing campaigns with internal stakeholders and vendor partners for program support. Leveraged data-driven insights to allocate marketing resources that align with brand initiatives. ? Analyzed plans for traditional and non-traditional media to profitably support merchant and company initiatives, including new store openings, market expansions, and portfolio brand growth. ? Responsible for allocating space by division across a multitude of media vehicles, including circulars, in-store collateral and fixtures, broadcast advertising, e-mail and social media. ? Lead and supervised direct report to execute campaign strategies and communicate marketing calendar updates. ? Provided growth direction and managed employee performance.

? Launched national television campaign to reinvent brand image in 2010. ? Lead broadcast strategy and manage relationships with top global full service agencies for media buys, creative campaigns, added value vendor partnerships and emerging media. ? Managed production plan for television commercial shoots and $30M broadcast advertising budget. ? Created strategic briefs, monitored competitive media to analyze buy strategies throughout the industry, and analyzed CPP and CPM to evaluate efficiencies per market. ? Cultivated strategy for online videos to communicate new brand campaign, increase conversion rates and drive traffic to officedepot.com.

? Identified market successes in lead product features for Williams-Sonoma catalog to create cross-channel marketing campaigns and increase conversion rates. ? Executed planning, implementation and analysis for all direct to consumer campaigns by forecasting list response, average order value, and sales per catalog for each list segment. ? Analyzed multi-channel segment performance, including profit calculations by campaign, catalog version testing and campaign modeling. ? Coordinated with list brokers and facilitate prospect list ordering and analysis. ? Delivered presentations to executive teams on seasonal campaign performance to recommend improvements on design, execution, and analysis of testing for more effective marketing programs. ? Supervised expense tracking through invoice verification and approval, maintained expense histories and performed variance analysis on actual expenses.