Megan Hahn: Outdoor, Health & Wellness Marketing Expert in Seattle, Washington

● Lead the development of health-focused consumer awareness campaigns for a diverse non-profit organization to shift U.S. consumption toward more sustainable, locally sourced options. ● Convert scientific and retail data into compelling, consumer-facing messaging to increase awareness and influence behavior. Direct full-funnel execution across digital, social, PR, events, and influencer partnerships, aligning creative with mission-driven goals. ● Translate campaign initiatives into KPI-driven marketing execution that blends performance metrics with compelling storytelling to drive engagement, trial, and long-term behavior change. ● Oversee content strategy and performance marketing across web, email, social, and digital platforms. Leverage retail data, partner insights, and audience research to refine messaging, optimize targeting, and ensure product-market fit. Use data-informed decision-making to continually improve reach, engagement, and conversion.

● Design and lead business planning for nutrition programs to educate clientele within award-winning luxury resorts, including Rancho Valencia and The Bridges; actively engage and secure new clients through traditional and non-traditional media, including public relations, blogs, newsletters, social media, and influencers to build community engagement. ● Drive sales performance with a digital straetgy to optimize the business plan and budget for continued promotion and investment and ensure profitability through new program design and enhanced initiatives. ● Conduct market research and competitive analysis using A/B testing to identify industry trends and develop effective strategies for pursuing new business opportunities.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Developed and distributed marketing content, including email, blog posts, landing pages, infographics, and press releases to support the execution of the marketing campaign strategy. ◆ Created and implemented strategic B2B marketing initiatives, including lead nurturing campaigns and email segmentation; measured KPIs to identify opportunities for campaign optimization. ◆ Constructed new product brand architecture, built pricing models, and executed go-to-market strategies aligned with KPIs. ◆ Drove the marketing strategy for the program provider audience, the largest revenue source for Peachjar’s business. ◆ Measured and analyzed engagement and KPI’s to identify opportunities for campaign optimization. ◆ Managed the webinar series to ensure the delivery of compelling and relevant marketing content.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Served as a strategic business consultant for nutrition and fitness companies providing direction to small business and franchise owners ◆ Developed and executed strategic marketing plan for new product line for a nutrition company that fueled 22% increase in sales through creation of new marketing collateral, social media outreach, advertising, and trade shows. ◆ Managed plan for brand architecture for a small retail company; lead creative direction, analyzed competitive environment, built pricing models, and go-to-market strategy for a new brand launch. ◆ Created detailed market analysis for a leading fitness equipment company to identify competitive landscape, build forecast for product and service offerings, set and monitor KPI’s.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Led digitally-driven campaigns; managed the email schedules and campaign assets, including graphics and copy, set KPIs for click-through-rate, open rate, conversions, and deliverability based upon trend analysis. ◆ Developed and implemented the annual marketing calendar to outline future strategic plans with overarching themes and adaptive stories for REI retail and co-branded marketing campaigns and conducted a post-mortem analysis with results, analysis, and recommendations for remaining marketing campaigns and long-term goals upon campaign completion. ◆ Designed creative campaign briefs to develop product stories, digital content, and implementation plan for REI marketing channels.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Created marketing strategies by developing annual marketing calendar to communicate quarterly and seasonal marketing campaigns with internal stakeholders and vendor partners for program support. Leveraged data-driven insights to allocate marketing resources that align with brand initiatives. ◆ Analyzed plans for traditional and non-traditional media to profitably support merchant and company initiatives, including new store openings, market expansions, and portfolio brand growth. ◆ Responsible for allocating space by division across a multitude of media vehicles, including circulars, in-store collateral and fixtures, broadcast advertising, e-mail and social media. ◆ Lead and supervised direct report to execute campaign strategies and communicate marketing calendar updates. ◆ Provided growth direction and managed employee performance.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Launched national television campaign to reinvent brand image in 2010. ◆ Lead broadcast strategy and manage relationships with top global full service agencies for media buys, creative campaigns, added value vendor partnerships and emerging media. ◆ Managed production plan for television commercial shoots and $30M broadcast advertising budget. ◆ Created strategic briefs, monitored competitive media to analyze buy strategies throughout the industry, and analyzed CPP and CPM to evaluate efficiencies per market. ◆ Cultivated strategy for online videos to communicate new brand campaign, increase conversion rates and drive traffic to officedepot.com.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Managed analysis for marketing programs, such as weekly print inserts, broadcast advertising, emerging media tests, loyalty programs and direct mail to make strategic decisions based on results. ◆ Created reporting system to increase effectiveness of weekly insert offer strategy and reduce costs by 20%. ◆ Collaborated with product marketing team, merchants, and business partners to proactively identify, develop and drive long-term strategic initiatives to increase sales margins by 10%.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Managed marketing segmentation strategy, tactical execution and analysis for national direct mail campaigns. ◆ Created and maintained monthly budget for direct mail and managed relationships with prospecting vendors. ◆ Presented results on campaign performance, including: response rate, incremental sales and variance to forecast.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Identified market successes in lead product features for Williams-Sonoma catalog to create cross-channel marketing campaigns and increase conversion rates. ◆ Executed planning, implementation and analysis for all direct to consumer campaigns by forecasting list response, average order value, and sales per catalog for each list segment. ◆ Analyzed multi-channel segment performance, including profit calculations by campaign, catalog version testing and campaign modeling. ◆ Coordinated with list brokers and facilitate prospect list ordering and analysis. ◆ Delivered presentations to executive teams on seasonal campaign performance to recommend improvements on design, execution, and analysis of testing for more effective marketing programs. ◆ Supervised expense tracking through invoice verification and approval, maintained expense histories and performed variance analysis on actual expenses.

SELECT ACHIEVEMENTS: ------------------------------------------ ◆ Performed market research and analysis, managed list consolidation and created proprietary merge/purge methodology program utilizing SAS statistical software. ◆ Managed development of annual brand survey, data mining, and data analysis. ◆ Enhanced outside client files with demographic data and maintained market intelligence database to examine, analyze and compile data for competitive analysis. ◆ Implemented circulation strategy to include monthly advertising sales objectives.