Megan Marchese: Design Director in Anaheim Hills, CA

-Set the creative vision for the brand's activewear collections, ensuring alignment with the brand's identity and target audience. -Stay updated on fashion trends, fitness industry developments, and market shifts to inform design decisions. -Lead and inspire the design team, fostering innovation, collaboration, and the development of high-performance activewear. -Oversee the creation of technically sound garment designs, considering factors like fabric technology, functionality, and performance. -Develop a strategic product lineup, including performance wear, athleisure, and specialized activewear pieces. -Collaborate with suppliers to source cutting-edge, performance-enhancing materials and fabrics. -Maintain strict quality standards, conducting thorough design reviews and ensuring products meet performance expectations. -Manage design budgets effectively, optimizing resources while maintaining high-quality design standards. -Promote sustainable design practices within the activewear brand, considering eco-friendly materials and processes. -Work closely with marketing, production, and sales teams to ensure seamless product development, successful launches, and brand growth. -Specifically contributed to 20% increase in account volume

-Successfully built, trained, and restructured the design team for enhanced efficiency and precision. -Spearheaded the creation and implementation of procedures spanning development through production, ensuring a seamless workflow. -Managed diverse teams, including design, technical design, styling, and photography, fostering collaboration and creativity. -Personally curated seasonal mood boards, trend reports, color stories, and key concepts/capsules for each season. -Collaborated closely with the marketing department, curating photo shoots and developing innovative campaigns. -Skillfully negotiated all costing and MOQs with factories, maintaining margins and ideal retail prices. -Sourced and set up new factories for development, ensuring a diverse and reliable supply chain. -Reviewed and approved all designs and tech packs to uphold brand standards. -Created design and production timelines, ensuring alignment with production schedules and team productivity. -Designed exclusive influencer collaborations and exclusive collections for seasonal high-exposure marketing campaigns, driving brand visibility. -Managed all categories of design, including cut/sew, full fashion, swim wear, denim, soft bottoms, graphics, athleisure, lounge, and intimates, providing comprehensive creative direction.