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Marketing Specialist

Specialist & Consultant

Experienced Marketing professional with a demonstrated history of working in sports, education, hospitality, and financial industries. Skilled in Campaign Management, Project Coordination, Communication, Budget Management, and Relationship Building. Strong media and communication professional with a Master of Business Administration (M.B.A.) focused in Marketing.

-Develop, manage & execute campaigns coordinating needs of business stakeholders, marketing initiatives, and compliance for Consumer Direct Lending Business Unit
-Manage and analyze campaign deadlines & performances
-Coordinate content, messaging, design, and promotion of Salesforce Marketing Cloud emails, direct mail, website content, print ads, paid ads and videos with internal team members and external vendors
-Create digital ads, direct mail pieces and other assets using Photoshop, InDesign & Illustrator programs
-Prepare presentations and dashboards for leadership and marketing team, highlighting campaign performance

- Contractor
* Design, create content and optimize SEO performance of The San Diego League website
* Monitor & present web performance with Google Analytics
* Plan, implement, and report performance of paid media campaigns through Google Ads & Paid Social
* Create, coordinate and monitor performance of email campaigns through InfusionSoft/Keap
* Initiate and maintain positive relationships with interested stakeholders
* Design & Compose daily/weekly social media posts through Facebook, Instagram, Twitter, and LinkedIn accounts
* Manage qualified group of interns throughout the summer season

Director of Marketing

* Designed, planned, developed, managed and executed marketing plans for Consumer Deposit products
* Managed and tracked campaign deadlines, performances, budget and ROI
* Developed strategic campaigns coordinating needs of business stakeholders, marketing initiatives, and compliance
* Coordinated the content, messaging, design, and promotion of Marketo emails, direct mail, website content, print ads, and videos with internal team members and external vendors
* Prepared presentations and dashboards for leadership and marketing team, highlighting campaign performance

* Organized and prioritized innovative marketing projects through workflow that matched the overall initiatives & yearly budget for University of the Rockies
* Helped manage email & display campaigns that are a part of the top initiatives established by leadership i.e. LinkedIn campaign targeting students that have completed all but their dissertation in their doctoral program
* Created a Master's student profile that matches students attending the University in order to create messaging that will better resonate with prospects seeking to complete their Master's degree online
* Composed monthly University of the Rockies program focused posts for Facebook, Instagram, and Twitter accounts

Marketing Project Manager

* Counseled prospective students on the enrollment process and opportunities available at Ashford University
* Advised students with respect to admissions requirements, processes and degree options
* Maintained the highest level of integrity and ethics in every interaction with students and fellow employees
* Trained and mentored new hires on transition team after promotion to Role Model leadership position in October 2014

Enrollment Services Advisor

* Worked closely with sales team and assisted with planning, goal setting and achieving activity goals
* Developed expertise in customer service and satisfaction, collecting and distilling data, and assisting with product and business strategies
* Prepared sales proposals, data analysis, and participated in customer-focused events
* Performed administrative and basic accounting functions such as research and billing support task, accounts receivable, transfer and key logs, run miscellaneous reports, supply maintenance, process customer billing

Management Trainee

* Collaborated with managers and personnel to brainstorm ideas for innovative marketing campaigns
* Initiated changes to improve the business i.e. played an active role in the development of new bar program that is currently implemented in stores nationwide
* Developed communications strategies and materials
* Researched and conducted food cost analysis
* Worked well in team environment and produced quality independent work assignments i.e. Local Marketing guide for store owners

Marketing Intern

Find out detailed information about Megan Rossing, Marketing Specialist in Carlsbad, CA

Megan Rossing: Marketing Specialist in Carlsbad, CA

Megan Rossing

Forbes School of Business, Ashford University

W.P. Carey School of Business, Arizona State University